Public relations

Some time ago I attended a luncheon seminar sponsored by the Beachwood Chamber of Commerce on the world wide web marketing. The breadth of the topic precluded anything but a general overview in the al0tted 45 minutes. None-the-less, there were plenty of take-aways from the talk. I never cease to be awed by the power of the Internet in reaching out to the public – no matter who your public is, and I’m always learning of new techniques for effective use of the Internet.

One of the take-aways from this meeting was an understanding that there are public relations sites hungry for free posting of press releases. A site specifically mentioned is www.prweb.com.

My company, Wolcraft, has just recently introduced a line of LED-based lamps. So, upon returning from the seminar I wrote up a press release and posted it to www.prweb.com. Incredibly, within three weeks I had received two orders that I could directly trace back to that press release. Needless to say, I will be further exploring this and other sites as I develop future marketing strategies.

From my own experience and experiences of many other business owners I know, I’m convinced that collectively we have just begun to understand and use the power of the Internet in effectively reaching our public. Perhaps we all need to take a page from Barack Obama’s presidential campaign in which he so very effectively used the Internet.

Will Limkemann