Will Limkemann
Business Advisor
The Constant Entrepreneur:
Advice for Running a Productive Business
Is it time to return to “snail mail”?
At the COSE Small Business Conference last week I led a workshop titled “You have the business card, what do you do now?”, where we discussed techniques for follow-up after getting business cards at networking events, trade shows, and conferences.
Among the techniques we discussed was sending notes, letters, brochures, and postcards by regular mail. The rationale is that today people are so bombarded with e-mail that they are more likely to pay attention to a physical paper that gets delivered to their desks. Who can resist opening a hand-addressed note card envelope? Then opening the card with an attractive, yet appropriate, picture on the front? A simple message inside can be very powerful.
A young lady, in the generation that considers no media valid if not electronic, approached me after the workshop. She said at first she thought I was nuts to suggest snail-mail – but the more she thought about it, the more she realized how powerful it can be to send out appropriate mailings, and that she would be trying snail-mail in her business.
Sometimes the old becomes new again!
Will Limkemann
Help for small businesses
If you are a small business owner intent on implementing best practices that will improve your income, don’t miss out on the once-a-year opportunity to mingle with other like-minded people and learn from some of the best people in Northeast Ohio. Where? The Council for Smaller Enterprises (COSE) annual small business conference at the IX center next to Cleveland Hopkins Airport. When? Wednesday and Thursday, October 21 and 22.
I will be leading a seminar titled “I got the business card – now what do I do with it?” On Thursday morning.
The past three conferences have been outstanding and have each drawn well over 1,000 small business owners from around the region. I understand this year has three keynote speakers, an exhibition with 75 exhibitors, and countless learning opportunities.
For more information, visit: http://my.cose.org/sbc/index2.asp
Will Limkemann
Small Business Conference
I am using today’s post to shamelessly plug the third annual COSE Small Business Conference. While this is an event of the Council Of Smaller Enterprises (COSE), I say shamelessly because I am chairing the conference this year. The Small Business Conference is a conference actually designed by small business owners for small business owners, and will be held October 22 and 23 at Cleveland’s IX Center.
The conference is a wonderful opportunity to network with other business owners (about 1500 are expected); to hear inspiring keynote talks by Michael Simon – noted Cleveland chef, Debbie Fields – of Mrs. Fields Cookies, and John Moore – mastermind behind the marketing of Starbucks; to learn about almost any business issue at over 45 workshops; and to see the latest in small business products and services among the 75 exhibitors.
Best of all, the conference is free – to COSE members. Others are welcome to attend for the bargain price of $495. For more information, please click on www.cose.org/sbc.
To end my shameless plug, I will be leading a workshop called “Protecting Yourself From Employee Fraud and Theft”.
Will Limkemann
Limkemann Business Advisors
440-871-0976
www.neobizadvisor.com
will@limkemann.net