Passion

Well, I’ve just returned, exhausted, from the last day of the COSE (Council for Smaller Enterprizes) Small Business Conference. I was proud to be the honorary chairman of this, the third annual, successful conference which brought together over 1200 small business owners.

The outstanding keynote speakers were Michael Symon (The Iron Chef), John Moore the marketing mastermind behind Starbucks and Whole Foods, and Debbie Fields of Mrs. Fields Cookies.

Aside from the common theme of food, the permeating message in all three addresses was passion. Passion is the entrepreneur’s capital. Passion for the business/product/service/customers/employees is the entrepreneur’s driving force. Passion makes anything possible. All three speakers said, in their own way, that a business started with the primary goal of making money is set up for failure. A business founded on passion and determination is set up for success.

How passionate are you?

Will Limkemann
Limkemann Business Advisors
440-871-0976
www.neobizadvisor.com