A Surprise

I opened the mail Saturday and found a wonderful surprise. In an envelope from a firm called DesignTech there was a twenty-five dollar VISA gift debit card, along with a note of appreciation. It seems that the firm landed a new client as a result of a posting I made on October 28 in which I wrote some complementary things about how well the firm has been building an addition to my daughter’s house.

Wow, what a pleasant surprise! And I’m not just talking about my getting a gift card.

No, the real surprise is how this firm stands out from so many others in their marketing and follow-up. Not only did they send a card with a lovely hand-written note, but the card was beautifully branded with their logo and photo of a kitchen they have installed. This indicated they have purchased a supply of these cards and use them regularly as thank-yous. Very creative. This small gesture and low cost made a large impact. I suspect this is but a piece of a much broader and creative marketing strategy in use by the firm.

What kinds of marketing innovation does your firm employ?