Diversification

Yesterday a tree company was removing a tree from a home several blocks away. This in itself was not remarkable as I live in a heavily treed area. What struck me was the name of the company: “Tom’s tree and crane service”. Now most tree service companies have, as a necessary tool of the trade, cranes. And the tall cranes can be used for more than lowering large limbs to the ground. But I’ve never before seen a tree service that so overtly marketed their crane capabilities!

This is diversification. So many business owners are wringing their hands and trying to figure out how to better market and sell their existing goods and services to a shrinking market. They could do well to “think outside of the box” and find innovative and unique ways of leveraging their capabilities into new markets.

Let me know how you have diversified.

Will Limkemann
www.siqualtd.com