How do your customers regard your company?

As a business owner you view your company through rose-colored glasses and probably do not see the scratches and dents in your organization that might turn off potential or existing customers. Leamon Crooms III, of Gurus of Growth, suggests meeting with your 10 least satisfied customers and listen to them and take notes as they tell you what’s broken, what needs to be fixed, and for what they are willing to pay a premium. This can be a tough (for you) exercise, but if you will act on what you learn you can make vast improvements to your business. Leamon also suggests, that for balance, you also meet with 10 of your most satisfied customers three months later. Why later? So you don’t fall back into old habits. Repeat the interviews yearly and notice patterns of improvement.

Will Limkemann
www.siqualtd.com