A better pizza site

Over the past few months I have become very sensitive to effective and ineffective web sites as we have worked hard to continually improve and measure the effectiveness of the site for our line of lamps – www.ektralamp.com.

One of the best commercial sites I’ve run across lately I discovered when my grand-daughters wanted pizza. In particular they asked for Dominos Pizza and suggested that I order over the Internet. This was new to me, as I’ve always ordered pizza by phone. No more!

At 2:30PM I visited www.dominos.com and discovered an amazing site. The entire process of ordering a pizza to be delivered at 6:00 PM took just a few minutes with outstanding navigation. I selected the types of  crust, then visually built each pizza with the desired toppings. I did not need to create an account (but could have if I had so desired) and was given the choice of paying by credit card or paying the drive upon delivery.

Out of curiosity I followed the progress of the order through the later part of the afternoon. A progress bar shows when the pizza is being made, when it has been put in and taken out of the oven, and at what time it left for delivery. I’m happy to say the delivery was made just five minutes after six.

I hold up this site as a masterful piece of customer-oriented engineering. It is fun, easy to navigate, and very effective. Dominos does a good job of promoting their products while you order, but with uncluttered screens. Anyone looking to build a customer-centric commerce site would do well to carefully examine this site.

Will Limkemann