Trade show follow-up

The American Institute of Organbuilders convention is over. Our careful planning for the exhibit paid off in spades! Our attractive and appealing exhibit drew in most of the 180 people in attendance. One visitor even told me that he normally walks around an exhibit hall in a daze (don’t we all?), and it was refreshing to find an exhibit that caught his attention. We ran out of literature and I almost ran out of business cards – so I know next time to print twice as many as I think will be needed. While no orders were signed on the spot (I didn’t expect any), many folks said they would be ordering our products, and any number of people asked to be put on our mailing lists.

All in all the convention was a total success for us.

Thank you notes have gone out to everyone who gave me contact information. Now begins the delightful task of personal follow-up.

Life is good.

Will Limkemann