Will Limkemann
Business Advisor
The Constant Entrepreneur:
Advice for Running a Productive Business
Is it time to return to “snail mail”?
At the COSE Small Business Conference last week I led a workshop titled “You have the business card, what do you do now?”, where we discussed techniques for follow-up after getting business cards at networking events, trade shows, and conferences.
Among the techniques we discussed was sending notes, letters, brochures, and postcards by regular mail. The rationale is that today people are so bombarded with e-mail that they are more likely to pay attention to a physical paper that gets delivered to their desks. Who can resist opening a hand-addressed note card envelope? Then opening the card with an attractive, yet appropriate, picture on the front? A simple message inside can be very powerful.
A young lady, in the generation that considers no media valid if not electronic, approached me after the workshop. She said at first she thought I was nuts to suggest snail-mail – but the more she thought about it, the more she realized how powerful it can be to send out appropriate mailings, and that she would be trying snail-mail in her business.
Sometimes the old becomes new again!
Will Limkemann
October 27th, 2009 at 10:55 am
Hi Will,
We believe your conclusions are accurate. PostalMethods is a Web-to-Post gateway, bridging the gap between “new” and “old”. Using PostalMethods you can send letters and postcards online.
PostalMethods makes everything very easy. You can send a follow up letter, colorful and completely personalized, by simply attaching a document to an email sent to PostalMethods. On a larger scale, you can use our Word Mail Merge Add-in to send multiple personalized letters. For advanced purposes, you can integrate your CRM system with PostalMethods’ Web Service API and send letters and postcards automatically. For example, every new lead added to the CRM will generate a follow up postcard to be sent to your contact.
Letters and postcards are processed immediately and are in the mail stream that same day or the next one. Mail items are sent First Class so your contact still remembers who you are when he gets that letter or postcard.
So, as you wrote, “while sometimes the old become new again”, PostalMethods makes it easier than it was in the “old” days…