Getting business cards at trade show

In a prior post I commented on using a give-away to accumulate business cards at a trade show. As one of the current hot electronic items is GPS navigation, I settled on a GPS device as a giveaway. What I failed to take into consideration is that most traveling folks already have either a built-in or portable GPS unit. Thus, GPS was not the attraction I had hoped for. Even so, over 20% of the convention attendees registered for the drawing. No one, as far as I could tell, were drawn to the booth by the prospect of winning a GPS device. Rather they were attracted by our products and display!

I’d be interested in hearing about other trade show giveaways and the response they have have generated.

Will Limkemann