Trade show tactic to get business cards

One of my goals for the upcoming trade show is to get business cards and/or contact information from at least of 80% of the attendees. To this end we will have an eye-catching booth (more about that later) which, I trust, will attract people to at least look at our wares. But no booth design will compel people to speak with me or to leave  contact information.

So, I got to thinking, what is hot today that everyone wants that could be given away in a drawing? A wide-screen HD TV is out – too hard to ship and it would break the bank. A digital camera was within budget and about the right size – but I’m of the opinion that most people now have inexpensive digital cameras. During a recent visit to my local Radio Shack I saw a GPS navigation system on sale. Perfect!

So now I have a give-away. I’ve also procured a box for deposit of business cards, created a sign explaining the drawing, and have forms to fill out for folks who have run out of cards.

I think I’m on my way to achieve my 80% goal.

Will Limkemann
Siqua Group9