Social media and business

When people stumble upon a well-crafted, attractive, and informative web site they are hard pressed to determine if the site belongs to a billion dollar company or a startup. The Internet has become a great leveler not only through web-sites but through the use of social media.

It was not long ago that a small business with a limited budget was fortunate to reach a few thousand, or perhaps just a few hundred prospects. Savvy business owners now can reach thousands, if not millions, of prospects at little or no cost through strategic use of Twitter, Facebook, YouTube, LinkedIn, blogs and the myriad of other social networks. In fact, companies big and small who do not adapt to social media risk losing business and miss out on tremendous opportunities.

Check out these links for ideas on increasing your business through social networking:

• Using YouTube to Promote Your Business – Business Week
• Ten Ways to Use LinkedIn – Guy Kawasaki
• 12 Ways to Use Facebook Professionally - Web Work Daily
• 16 Examples of Huge Brands Using Twitter For Business – Search Engine Journal

Share with us ways in which you are increasing business using social media.

Will Limkemann
www.siqualtd.com