Will Limkemann
Business Advisor
The Constant Entrepreneur:
Advice for Running a Productive Business
Book marketing
I’m beginnning to think that writing a book is the easy part. Publishing, distribution, and marketing is definitely work – and no end of work.
I’ve spent the past week registering at numerous on-line directories, and preparing and sending out press releases and review copies to an initial short list. The larger list should keep me occupied for the next decade or so!
Today I needed to get out of the office so visited all of the independent book stores in the greater Cleveland area. Result: 3 stores were out of business; 3 decision makers not it; 1 gave me a contract for a meet the local author session in June; 1 took a book for review; 3 bought books.
Considering the books just returned from the printer one week ago, I feel quite good having sold 10 books, including one through Amazon.com.
I’ll keep you informed as the project continues.
Will Limkemann
April 20th, 2009 at 12:59 pm
Will, I really appreciate your book marketing efforts for it shows that you are self motivated and is resourceful enough to actively promote your work. Good Luck then!
You may also try the following book marketing options:
1. Open a Twitter or Facebook account for your book, then blog your way to your niche market online.
2. Send e-mail advertisements of your book to your family and friends.
3. If your book has educational features, promote your book to local libraries by sending courtesy letters and contact schools for possible public speaking or guest lectures.