Marketing

Now that my book, The Successful Home Business Guide,  is at the printer, and will be ready in about two weeks, I’m now squarely in the marketing phase of the project. In my chapter on marketing I stress the importance of a written marketing plan, so I figured that I should practice what I preach! During the writing process I was constantly making notes and clipping articles relative to promoting the book. So yesterday I spent the better part of the day writing a comprehensive marketing plan – and I just know this will be a dynamic document that will continue to evolve. What a great process!

Here’s just a sample of the planned activities: writing sell sheets and other marketing material; press releases to local papers and key national publications; send books to appropriate reviewers; market to libraries; promote to local independent book stores; put the book in the Geniocity.com marketplace; contract with Amazon.com; speak at chambers of commerce and other groups. And the list goes on.

Writing a marketing plan really forces one to think through the whole marketing process. Each idea put on paper spurs a new idea and really locks in a strategy.

I’ll let you know in the future how this all works out.

Will Limkemann