Underused source for new business

It’s commonly understood that it costs much more money to acquire a new customer than to retain an existing customer. Yet marketing and sales efforts so often are geared to getting new customers.

To increase sales, start with your current customer list. Are there additional products or services you could be selling to existing customers? Perhaps you can devise creative solutions to helping existing customers reach their goals.

Due to improved processes or products can you offer existing customers better service or quality than in the past?

Ask existing customers for referrals.

When was the last time you checked in and chatted with existing customer? Take some time each day to do so.