Brainstorming

There comes a time that the well seems dry. We are so close to problems that we simply run out of solutions. Sales are stagnant and we can’t seem to figure how to increase the size of the sales funnel. We need new products or services but can’t get the creative juices flowing to come up with fresh ideas.

Perhaps it is time to do some structured brainstorming.

Maybe it seems like an oxymoron to combine “structure” with “brainstorming”, but the best results come about with some rules and a process. Let’s look at some of them.

First and foremost, have an objective in mind. Be specific. A new product? Improved customer service? Quality? More sales? Recruiting?

Second, reserve a time, at least an hour, for the session, and invite all stakeholders who may have input and be directly involved in the brainstorming outcome. When inviting participants, make clear the objective, and ask everyone to come with ideas.

Third. At the start of the meeting lay down these ground rules:

a) There are no bad ideas. Wild and crazy ideas are good
b) No criticism is allowed
c) The more ideas the better
d) Make sure each person has a chance to present ideas
e) Write each idea on a whiteboard or chart paper for everyone to see

Four. One person, preferably an outsider, should moderate the meeting, and write the ideas on the whiteboard or chart paper. The moderator should keep the meeting on topic to the stated objective. The moderator should assure that each person presents ideas.

Five. At the end of the meeting, a discussion can be held to determine if a few ideas have bubbled up to high importance. (Note, no ideas will be outright rejected at this point). If so, then they can be prioritized for future discussion.

Six. After the close of the meeting, the moderator should type up all of the ideas, highlighting the prioritized ones, and deliver the notes to each participant.

Seven. Participants should “vote” on the ideas with their first, second, and third choice, and explain why they like the idea and how they would see it implemented.

Eight. Follow-up action should be taken, or meeting should be held, to lay out a course of action based upon the top one or two idea.

Will Limkemann
Limkemann Business Advisors
440-871-0976
www.neobizadvisor.com
will@limkemann.net