Marketing – part deux

So you are ready to sell your fabulous new widget which is going to change the world as we know it - but people are not breaking down your doors to get it! In fact no one knows about it. And once a few people do hear about it they are not persuaded to buy! What DO you do? What do YOU do?

Market.

There is no better single resource for small business marketing than Jay Conrad Levinson’s “Guerrilla Marketing”. Levinson takes a very practical approach to inexpensive and effective ways to reach your target market. If you do not have the book run to your favorite book store or log on to Amazon.com to buy your copy. Also log on to his web site www.gmarketing.com. You will find a great number of great articles on marketing. One of my favorites is titled “100 marketing weapons” – listing 100 easy (and not so easy) inexpensive things you can do to market your business. Among these “weapons” are a number of items dealing directly with branding, such as business cards, logo, letterhead.

An entrepreneur must be constantly thinking and on the lookout for new and better ways to promote his/her company and products. And then implement!

Tomorrow we’ll discuss implementing using a simple but effective business plan.

Will Limkemann
Limkemann Business advisors
www.neobizadvisor.com