Branding

Every business has a “brand” or a persona that is how it is perceived by the world. Every business from a single proprietorsip through a major corporation has a brand. If you are a single person home based business, what is your brand? Sloppy personal appearance, a messy car, low quality business cards and brochures presents a low-image brand that people may be apprehensive of dealing with. The same proprieter smartly dressed, with high quality material and a positive attitude presents a brand that may even come across as a much larger business, and one which people will want to deal with.

Last night Geniocity.com made its debut. Talk about brand! The party was held in the central Cleveland visitors center – a fabulous high-tech facility. The food and wine were wonderful. Fine brochures and business cards were available. Carolyn gave a wonderful welcome and introduction to Geniocity.com. Who would guess from the branding that this is just a fledgling start-up! Way to go Carolyn!