Carolyn Jack

Editor and CEO, Geniocity.com
A project of The Genius Group LLC

Collaborations brewing

On Friday, I got to do a lot of what I think is my favorite part of being an entrepreneur: sitting around in a coffeeshop and brainstorming with talented people. I met with different individuals at different times and in each conversation, the more we talked, the more connections we discovered between us and the more excited we became about the possibilities of working together. 

How can you not feel elated after a day like that? I came home with plans for several new Geniocity Shop products, including two that will expand the store’s appeal in a fresh direction and offer the public creative resources that delight and inform. And because one of the people I met with introduced me to someone else he knew in the coffeeshop, I may have found both an intriguing new blog topic and a new blogger for my site.

There’s no telling if any of this will work out, of course – it’ll take hard work to make even one of these projects happen. And yet, I know I’ll enjoy nearly every aspect of trying to bring them to life, not just because they’re worthwhile ideas, but mostly because working with their sharp-witted, inventive co-creators will be so much fun.

It’s all too easy not to have any fun when you’re launching a business in a bad economy. But I started Geniocity because I wanted to work with people I was crazy about on a project we all believed could change the world. Though not all of those people have been willing or able to go the distance, others keep coming along whose enthusiasm and imagination restore my conviction that creative collaboration is the champagne and fireworks of professional life.

There’s always a danger of getting diverted or burned, I guess. But I know for a fact that the chance of discovering inspiration and lasting friends is even greater.