Is the NY Times new paywall a platypus?
Will the new New York Times paywall survive longer than its last one? The Times sent me an e-mail explaining the plan, but Felix Salmon explains it more succinctly and clearly:
[T]he website is free, so long as you read fewer than 20 items per month, and so are the apps, so long as you confine yourself to the “Top News” section. You can also read articles for free by going in through a side door. Following links from Twitter or Facebook or Reuters.com should never be a problem, unless and until you try to navigate away from the item that was linked to.
Beyond that, $15 per four-week period gives you access to the website and also its smartphone app, while $20 gives you access to the website also its iPad app. But if you want to read the NYT on both your smartphone and your iPad, you’ll need to buy both digital subscriptions separately, and pay an eye-popping $35 every four weeks. That’s $455 a year.
I can’t say I disagree with Salmon’s take: “The message being sent here is weird: that access to the website is worth nothing. Mathematically, if A+B=$15, A+C=$20, and A+B+C=$35, then A=$0.” And I suspect Mike Masnick’s is correct in his belief this plan was spawned by a committee that either lacked or utterly ignored any member who suggested the idea was stupid:
It feels like something that was completely developed by committee group-think. It’s one of those things where they’re sitting around and someone timidly suggests a dumb idea (“I know, for $5 more we take away their smartphone access”) and, because they have to come up with something, someone else says “sure” and then they think there’s validation of a good idea. But there’s no one brave enough in the room to say: “Guys, the newspaper is digital. Charging different amounts based on the hardware is like charging people different prices for listening to the same music on headphones vs. speakers.” But no one did that. And because they had a committee, who kept making bad suggestions like this, and 14-months to keep upping the stupid, they spent over $40 million on it.
The result for me will be that I’ll read the New York Times less than I do now. Whether the newspaper will in fact be hurt by losing page views by readers like me or will make more money than it does now with its content online for free remains to be seen, but something tells me this isn’t the best solution to the world we live in now, one in which newspapers no longer control the means of producing and distributing journalism.
Stay tuned. We’ll see what the New York Times is doing online in a year or two.
The Associated Press seems bent on waging an unwinnable war.
The Associated Press has made a number of moves in recent times that demonstrate a indefensibly broad reading of the rights of copyright holders to protect their content. Techdirt explains that the AP now threatens to require payment for access to its online content. Not only does it seem the AP has a remarkably narrow reading of the law; it also has a tin ear when it comes to navigating the new world of information. Putting its content behind a pay wall open up the field of wire service reporting to competitors who would not do so if AP’s online content remained free (including CNN, which is apparently eager to do so). Doing so would also be a stupid business move — not only would internet users likely not pay to get AP’s online content (just ask the New York Times).
As Techdirt points out, all of these moves seem to be the result of the AP’s fundamental misunderstanding of what the internet is used for – communal sharing and commenting on the news:
The paywall itself is what takes away much of the value by making it harder for people to do what they want with the news: to spread it, to comment on it, to participate in the story. Until newspaper execs figure this out, they’re only going to keep making things worse.