Saturday Night at the Mashup Movies: Negativland, “No Other Possibility”

Five Seconds Of Every #1 Pop Single Part 1

Five Seconds Of Every #1 Pop Single Part 1 by mjs538

The myth of authorship and the rise of a new artistic culture

As I’ve pointed out previously, my colleague and friend Martha Woodmansee‘s scholarship is fundamental to the reexamination of the historical bases of our present conceptions of “authorship”:

An “author” in the modern sense is the creator of unique literary, or artistic, “works” the originality of which warrants their protection under laws of intellectual property — Anglo American “copyright” and European “authors’ rights.”

Now Abram Sinnreich, in Mashed Up: Music, Technology, and the Rise of Configurable Culture, extends these insights into the quirks that have produced our notion of authorship and the ways the radical changes in the technological realities governing the creation and distribution of artistic works is undermines that notion. truthdig has posted a substantial excerpt, the entirety of which (like the book, no doubt) is well worth reading. Here’s just a taste, one that begins to develop the relationship between the current conventional wisdom of what an author is and its relationship to our social obsession with converting public goods into private property:

The biggest myth of all is the Romantic notion that artists somehow create their work uniquely and from scratch, that paintings and sculptures and songs emerge fully-formed from their fertile minds like Athena sprang from Zeus. Running a close second is the myth that only a handful of us possess the raw talent – or the genius – to be an artist. According to this myth, the vast majority of us may be able to appreciate art to some degree, but we will never have what it takes to make it. The third myth is that an artist’s success (posthumous though it may be) is proof positive of his worthiness, that the marketplace for art and music functions as some kind of aesthetic meritocracy.

Of course, these myths fly in the face of our everyday experience. We know rationally that Picasso’s cubism looks a lot like Braque’s, and that Michael Jackson sounds a lot like James Brown at 45 RPM. We doodle and sing and dance our way through our days, improvising and embellishing the mundane aspects of our existence with countless unheralded acts of creativity. And we all know that American Idol and its ilk are total B.S. (very entertaining B.S., of course!). Each of us can number among our acquaintance wonderful singers, dancers, painters or writers whose creations rival or outstrip those of their famous counterparts, just as each of us knows at least one beauty who puts the faces on the covers of glossy magazines to shame.

And yet, we believe the myths. How could we not? Who among us has the time, the energy, or even the motivation to buck the overwhelming support the myth of the Artist receives from the institutions that govern our society – to dispute our schools, our churches, even our laws? What is copyright, after all, but the legal assertion of an individual’s sole ownership over a unique artifact of creative expression? These laws, sometimes enforced at gunpoint, require us to believe the myths, or face the consequences.

Of course, there’s a reason the myths exist. Our economy runs on the privatization of hitherto public goods. Our legal system is premised on the individual as the locus of all rights, all liability, all blame. Our society’s profound inequalities are only acceptable because we believe ourselves to live in a meritocracy, a world where a person’s success is de facto proof of his or her inherent worthiness. In short, the myth of the Artist-with-a-capital-A allows us to believe in America-with-a-capital-A.

Special Friday Night Mashup: Negativland’s “U2,” a lesson in copyright (not least because it’s available online now)

The facts” re U2 v. Negativland:

August 20, 1991: SST Records releases a CD single by Negativland called “U2″, a tape-collage parody of U2′s “I Still Haven’t Found What I’m Looking For” featuring sampled and scrambled portions of the U2 song itself and a found tape of radio personality Casey Kasem losing his cool. As part of the joke, the CD packaging features the title–the letter “U” and the numeral “2″–largely and prominently with the attribution “Negativland” in much smaller letters below it.

October 5, 1991: two weeks later, a federal judge issues a temporary restraining order at the behest of Island Records and Warner-Chappell Music. “Preferring retreat to total annihilation,” Negativland and SST immediately capitulate to every demand. These demands are:

Everyone who received a copy of the record–reviewers, record stores, radio stations, etc.–must be notified to return it. If they fail to comply, they may be subject to penalties “which may include imprisonment and fines”. Once returned, the records will be forwarded to Island for destruction.

All of SST’s on-hand stock of the record–in vinyl, cassette, and CD–is to be delivered to Island, where it will be destroyed.

All mechanical parts used to prepare and manufacture the record are to be delivered to Island, presumably also for destruction. This includes “all tapes, stampers, molds, lacquers and other parts used in the manufacturing” and “all artwork, labels, packaging, promotional, marketing, and advertising or similar material.”

Negativland’s copyrights in the recordings themselves are assigned to Island and Warner-Chappell. Negativland no longer own what they have created.

Negativland and SST must pay $25,000 and half the wholesale proceeds from the copies of the record that were sold and not returned. Estimated cost to Negativland is $70,000–more than they have made in their 14 years of existence.

From Wikipedia, more of interest on the entire incident:

In June, 1992, R. U. Sirius, publisher of the magazine Mondo 2000 came up with an interesting idea. Publicists from U2 had contacted him regarding the possibility of interviewing Dave Evans (aka “The Edge”) hoping to promote U2′s impending multi-million dollar Zoo TV Tour, which featured found sounds and live sampling from mass media outlets (things for which Negativland had been known for some time). Sirius, unbeknownst to Edge, decided to have his friends Joyce and Hosler of Negativland conduct the interview. Joyce and Hosler, fresh from Island’s lawsuit, peppered the Edge with questions regarding his ideas about the use of sampling in their new tour, and the legality of using copyrighted material without permission. Midway through the interview, Joyce and Hosler revealed their identities as members of Negativland. An embarrassed Edge reported that U2 were bothered by the sledgehammer legal approach Island Records took in their lawsuit, and furthermore that much of the legal wrangling took place without U2′s knowledge: “by the time we [U2] realized what was going on it was kinda too late, and we actually did approach the record company on your [Negativland's] behalf and said, ‘Look, c’mon, this is just, this is very heavy…’” Island Records reported to Negativland that U2 never authorized samples of their material; Evans response was, “that’s complete bollocks, there’s like, there’s at least six records out there that are direct samples from our stuff.”

The “U2″ single (along with other related material) was re-released in 2001 on a “bootleg” album entitled These Guys Are from England and Who Gives a Shit, released on “Seelard Records” (a parody of Negativland’s record label Seeland Records). It is thought likely that Negativland themselves were responsible for the re-release, and that U2 gave their blessing; although the Negativland website refers to this release as a bootleg, it is available from major retailers like Best Buy, Amazon, and Tower Records, as well as Negativland’s own mail-order business.

Negativland are interested in intellectual property rights, and argue that their use of U2′s and others’ material falls under the fair use clause. In 1995, they released a book, with accompanying CD, called Fair Use: The Story of the Letter U and the Numeral 2, about the whole U2 incident (from Island Records first suing Negativland for the release to Negativland gaining back control of their work four years later). The book ends with a large appendix of essays about fair use and copyright by Negativland and others, telling the story with newspaper clippings, court papers, faxes, press releases and other documents arranged in chronological order. An unfortunate side effect of the Negativland-Island lawsuit was another one brought on between Negativland and SST, which served to sever all remaining ties the two had. To get back at Negativland (while wryly circumventing their name), Ginn later released the Negativ(e)land: Live on Tour album on SST.

Here is Negativland’s interview with The Edge.

Old School Mashup — Tape-beatles: “The Grand Delusion, Part 3″

DJ Earworm – United State of Pop 2009 (Blame It on the Pop) – Mashup of Top 25 Billboard Hits

Is a music video with no original content “transformative” if I like it better  than any of the top 25 hits of the year it samples and it explains partly why that is? I think so.

How online video creators can make remixes, mashups, and other common online video genres.

American University Professors Pat Aufderheide and Peter Jaszi, have produced the video below in their capacity as principals in American University’s Center for Social Media and AU’s Program on Information Justice and Intellectual Property. The video was produced in collaboration with Stanford Law School’s Fair Use Project, and explains how online video creators can make remixes, mashups, and other common online video genres with the knowledge that they are staying within copyright law.  (Professor Jaszi happens to be a favorite scholar of mine.)

Remix America, I salute you!

I am thrilled to have found Remix America¦America’s Digital Public Square. I’m no technical wiz. I’m always looking for easy ways to do technically difficult things. One thing I’ve searched for and asked friends about for a couple of years is a Friedman-friendly way of mixing and mashing up video and audio clips. I’ve wanted the contemporary equivalent (and therefore the multi-media) analog to the mix tapes I used to make on a cassette tape deck, and I need it to be as easy as making a mix tape on a cassette tape deck. My technically intelligent friends have had suggestions, but none have seemed accessible enough to me to be worth the investment of time and/or money they seemed they might require. But now I’m in techno-idiot heaven. As Remix America explains:

RemixAmerica.org is a multi-partisan, non-profit website that uses digital technology to give everyone the chance to own the words, the music, the images and sounds of America in digital form; to remix those expressions and ideas with their own; and to send the products of our community’s creativity out to the world… where others will come back to us and start it all over again…

And it works! I have a long way to go before I’ll be able to create a mashup that deserves to be posted, but, thanks to Remix America, that day is in sight. And I’m flattered beyond words that Erika Johansson, Producer and Program Coordinator for the site, paid me the compliment of writing to me that “we’ve got similar interests and aims.”

Despite the fact she runs circles around me when it comes to actually using the technology, Ms. Johansson is right that our interests and aims are similar. I approach  the innovation and creativity that is the subject of this blog as a lawyer, a role not typically considered innovative, creative or artistic. But it’s plain that being a lawyer requires fluency in the technical realities and practicalities one addresses as a lawyer.

I believe the law governing any particular set of circumstances expresses  society’s conceptions of what constitutes justice and fairness in those circumstances . In stark contrast, many lawyers and law professors believe law is the product of abstract notions of justice and fairness applied to the world as we find it.

If I am going to write persuasively about any given set of laws, my approach requires that I understand as well as I can the material reality those laws apply to. To understand contract law, I need to understand commercial practices and expectations. To understand market regulation, I need to understand how the financial markets run. To understand copyright law, I need to understand the technical details concerning the production and dissemination of information.

A necessary implication of my approach is that when the material conditions underlying any field change profoundly, the laws that govern that field should change profoundly. And in the last twenty years we’ve experienced a profound change in the material conditions that govern the way we produce, reproduce, and disseminate information. So the law governing the production, reproduction, and dissemination of information has to change — otherwise we’re stuck with the inevitable injustice that arises when you apply rules developed for one set of facts to an entirely different set of facts. There’s a revolution going on, but a lot of people don’t even recognize the revolution. And you can’t begin to understand the revolution unless you understand the the technical details that the revolution consists of.

So Remix America is a godsend to me. It gives me the means to create for myself (very crude) approximations of the mashups and remixes and collages I find so compelling and creative but that many consider theft. If I can understand and actually engage in an approximation of those creative acts, I can understand better and communicate better why those works are genuinely creative works, not merely ripoffs of original works that technology has unlocked.

I  salute and give a gracious thank you to Remix America and urge you to go there yourselves, see the works Remix America is making possible, and maybe start remixing and mashing up and creating your own original works.