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	<title>Ruling Imagination: Law and Creativity &#187; Google</title>
	<atom:link href="http://blogs.geniocity.com/friedman/tag/google/feed/" rel="self" type="application/rss+xml" />
	<link>http://blogs.geniocity.com/friedman</link>
	<description>The ways law rules creative endeavors and the ways law itself is a creative endeavor</description>
	<lastBuildDate>Thu, 09 Feb 2012 03:19:27 +0000</lastBuildDate>
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		<title>Richard Prince doesn&#8217;t have to describe one of his paintings as a Rhino in Hot Pants Shouting, &#8220;Repent, Repent!&#8221; for it to be so.</title>
		<link>http://blogs.geniocity.com/friedman/2012/01/richard-princes-doesnt-have-to-describe-one-of-his-paintings-as-a-rhino-in-hot-pants-shouting-repent-repent-for-it-to-be-so/</link>
		<comments>http://blogs.geniocity.com/friedman/2012/01/richard-princes-doesnt-have-to-describe-one-of-his-paintings-as-a-rhino-in-hot-pants-shouting-repent-repent-for-it-to-be-so/#comments</comments>
		<pubDate>Fri, 27 Jan 2012 15:54:55 +0000</pubDate>
		<dc:creator>pfriedman</dc:creator>
				<category><![CDATA[Art & Money]]></category>
		<category><![CDATA[copyright]]></category>
		<category><![CDATA[copyright and fair use]]></category>
		<category><![CDATA[legal interpretation]]></category>
		<category><![CDATA[originality]]></category>
		<category><![CDATA[appropriation]]></category>
		<category><![CDATA[appropriation art]]></category>
		<category><![CDATA[artistic intent]]></category>
		<category><![CDATA[Blanch v. Koons]]></category>
		<category><![CDATA[Campbell v. Acuff Rose Music]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[intentional fallacy]]></category>
		<category><![CDATA[Parody]]></category>
		<category><![CDATA[Patrick Cariou]]></category>
		<category><![CDATA[Richard Prince]]></category>
		<category><![CDATA[transformative use]]></category>

		<guid isPermaLink="false">http://blogs.geniocity.com/friedman/?p=3987</guid>
		<description><![CDATA[Tom Waits on the &#8220;meanings&#8221; of his songs: If you break open a song, you’ll find the eggs of other songs. Misunderstandings are really kind of an epidemic and acceptable. I think it’s about one thing, but someone else will say, ‘That song is kind of a rhino in hot pants on a burnt rocking horse with a lariat shouting, “Repent, repent!” I think that’s great. Why do I bring<a href="http://blogs.geniocity.com/friedman/2012/01/richard-princes-doesnt-have-to-describe-one-of-his-paintings-as-a-rhino-in-hot-pants-shouting-repent-repent-for-it-to-be-so/">&#160;<b>Read more</b></a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.newyorker.com/arts/critics/musical/2011/10/31/111031crmu_music_frerejones?currentPage=all" target="_blank">Tom Waits on the &#8220;meanings&#8221; of his songs</a>:</p>
<blockquote><p>If you break open a song, you’ll find the eggs of other songs. Misunderstandings are really kind of an epidemic and acceptable. I think it’s about one thing, but someone else will say, ‘That song is kind of a rhino in hot pants on a burnt rocking horse with a lariat shouting, “Repent, repent!” I think that’s great.</p></blockquote>
<p>Why do I bring up Waits rejoicing in the fact someone might hear one of his songs as a &#8220;kind of rhino in hot pants on a burnt rocking horse with a lariat shouting, &#8220;repent, repent!&#8221; Because <a href="http://hyperallergic.com/44938/cariou-v-prince-change-art-law-part-1/" target="_blank">the lawyer for Patrick Cariou believes</a> that a work of art appropriating another work can only be interpreted to be sufficiently &#8220;transformative&#8221; of that earlier work if the appropriator expresses <em>in words</em> a transformative purpose. <a href="http://blogs.geniocity.com/friedman/2012/01/what-did-jackson-pollock-intend-when-he-painted-lavender-mist-cariou-v-prince-and-the-importance-of-scripting-the-artists-words/" target="_blank">Richard Prince, in appropriating Patrick Cariou&#8217;s photographs for his own artistic purposes</a>, said he had no real interest in the meaning behind Cariou’s work, and that he used it strictly as “raw material,” that it was “taking for the sake of taking.”</p>
<p>Cariou&#8217;s lawyer thinks that Prince&#8217;s inability to state an artistic purpose is fatal to his case. In his eyes, the law requires a 2-step process: &#8220;First the defendant has to say&#8221; he was engaged in a transformative use of the work he was appropriating. &#8220;Only then does the court go on to say, ‘Well let’s see if this is reasonably perceivable.’”</p>
<p><a href="http://blogs.geniocity.com/friedman/2012/01/what-did-jackson-pollock-intend-when-he-painted-lavender-mist-cariou-v-prince-and-the-importance-of-scripting-the-artists-words/" target="_blank">As I made clear yesterday</a>, and as I think Tom Waits makes clear far more vividly, it seems absurd to limit the meaning of a work of art to whatever the artist might state it is. Nor is this particular controversial. The phrase &#8220;intentional fallacy&#8221; was coined in the title of an influential scholarly article (<a href="http://www.jstor.org/stable/27537676" target="_blank">Wimsatt and Beardsley 1946)</a> claiming that artists&#8217; intentions are neither available nor desirable as a standard for assessing art. <a href="http://www.jstor.org/stable/3179782" target="_blank">As has been pointed out</a>, &#8220;Intentionalists disagreed, arguing that any sense of the artist&#8217;s intention, however obscure, can be a useful resource in interpreting a work of art.&#8221;</p>
<p>But the point is, even &#8220;Intentionalists&#8221; acknowledge that judging, interpreting, and assessing art calls on attention to the art and all it evokes in the eyes of the viewer. Those judgments, interpretations, and assessments are <strong><em>never</em></strong> limited to what the artist wanted the viewer to see and think.</p>
<p><img style="margin: 5pt 10px 10px 5pt; float: right; cursor: pointer;" src="http://hyperallergic.wpengine.netdna-cdn.com/wp-content/uploads/2012/01/cariou-prince-290.gif" alt="" width="131" height="185" /></p>
<p>So Cariou&#8217;s lawyer is advancing nonsense when he suggests the court should be limited in that way. Nor is the precedent for court reliance in making fair use decisions on the expressed intent of the appropriating artist particularly compelling support for that nonsense. It is true that <a href="http://blogs.geniocity.com/friedman/2010/08/blanch-v-koons-transformative-appropriation-art-and-fairey-v-ap/" target="_blank">in Blanch</a><a href="http://blogs.geniocity.com/friedman/2010/08/blanch-v-koons-transformative-appropriation-art-and-fairey-v-ap/" target="_blank"> v. Koons the U.S. Court of Appeals for the 2d Circuit relied on what Jeff Koons stated </a>his purposes were in appropriating a photograph for use in one of his paintings. But there were no competing interpretations submitted to the court. As the court pointed out: &#8220;Koons asserts — and Blanch does not deny — that his purposes in using Blanch’s image are sharply different from Blanch’s goals in creating it.&#8221; Quite simply, the court was persuaded by Koons&#8217; explanations. That the court was so persuaded does not mean, however, that the artist&#8217;s explanations are the only means by which the court could be persuaded.already stated their intent to parody. Nor, as Cariou&#8217;s lawyer contends, did a lower court find that 2 Live Crew&#8217;s re-working of Roy Orbison&#8217;s &#8220;Oh, Pretty Woman&#8221; depended on 2 Live Crew&#8217;s assertion their song was a &#8220;parody.&#8221; In fact, the Court found that 2 Live Crew&#8217;s words parodied Orbison&#8217;s and remanded the case so a lower court might determine (a) whether there had been any negative economic impact on sales of Orbison&#8217;s song in the potential &#8220;derivative market&#8221; of rap cover versions, and (b) whether the quantity of musical elements taken from Orbison&#8217;s song were more than necessary to 2 Live Crew&#8217;s purposes. <a href="http://scholar.google.com/scholar_case?case=16686162998040575773&amp;hl=en&amp;as_sdt=100000000002" target="_blank">Campbell, 510 U.S. at 590-91</a>. After remand, the case settled, and there were no further court hearings.</p>
<div>
<p>There are 2 other important points to be made here. First, the Supreme Court made clear that the extent to which 2 Live Crew had &#8220;parodied&#8221; Orbison&#8217;s song was hardly overwhelming and, to the extent it was, that parody was apparent in the perception of a listener, not in Luther Campbell&#8217;s stated purpose:</p>
<blockquote><p>While we might not assign a high rank to the parodic element here, we think it fair to say that 2 Live Crew&#8217;s song reasonably <strong><em>could be perceived</em></strong> as commenting on the original or criticizing it, to some degree. 2 Live Crew juxtaposes the romantic musings of a man whose fantasy comes true, with degrading taunts, a bawdy demand for sex, and a sigh of relief from paternal responsibility. The later words can be taken as a comment on the naivete of the original of an earlier day, as a rejection of its sentiment that ignores the ugliness of street life and the debasement that it signifies. 510 U.S. at 583 (emphasis added).</p></blockquote>
<p>Even more important, perhaps &#8212; given the widely held misconception that &#8220;transformative&#8221; uses are only those that comment directly upon the appropriated works &#8212; is the Court&#8217;s statement that if an appropriating work has no impact on the commercial market for the appropriated work the need to find that it comments upon or otherwise &#8220;parodies&#8221; the original correspondingly diminishes:</p>
<blockquote><p>A parody that more loosely targets an original than the parody presented here may still be sufficiently aimed at an original work to come within our analysis of parody. If a parody whose wide dissemination in the market runs the risk of serving as a substitute for the original or licensed derivatives . . . it is more incumbent on one claiming fair use to establish the extent of transformation and the parody&#8217;s critical relationship to the original. By contrast, when there is little or no risk of market substitution, . . . taking parodic aim at an original is a less critical factor in the analysis, and looser forms of parody may be found to be fair use, as may satire with lesser justification for the borrowing than would otherwise be required. 510 U.S., <a href="http://scholar.google.com/scholar_case?case=16686162998040575773&amp;hl=en&amp;as_sdt=100000000002#r[15]" target="_blank">n. 14</a>.</p></blockquote>
<p>You can be the judge. First, I am including the lyrics of Orbison&#8217;s song and 2 Live Crew&#8217;s (<a href="http://www.benedict.com/Audio/Crew/Crew.aspx" target="_blank">courtesy of the Copyright Website</a>). The Supreme Court held that the latter were sufficiently transformative of the former to constitute fair use. Second, I am including a recording of 2 Live Crew&#8217;s song itself. Is the second a parody of the first? Or does it use the first as raw material to make express its own view of a woman?</p>
<blockquote>
<h5>Lyrics</h5>
</blockquote>
<table summary="" cellspacing="0">
<tbody>
<tr>
<td>
<blockquote>
<h3>Oh, Pretty Woman&#8221; -<br />
<cite>by Roy Orbison and William Dees</cite></h3>
<p>Pretty Woman, walking down the street, Pretty Woman, the kind I like to meet,<br />
Pretty Woman, I don&#8217;t believe you, you&#8217;re not the truth,<br />
No one could look as good as you<br />
Mercy</p>
<p>Pretty Woman, won&#8217;t you pardon me, Pretty Woman, I couldn&#8217;t help but see,<br />
Pretty Woman, that you look as lovely as can be , Are you lonely just like me?</p>
<p>Pretty Woman, stop a while, Pretty Woman, talk a while,<br />
Pretty Woman, give your smile to me, Pretty Woman, yeah, yeah, yeah<br />
Pretty Woman, look my way, Pretty Woman, say you&#8217;ll stay with me<br />
&#8216;Cause I need you, I&#8217;ll treat you right, Come to me baby, Be mine tonight</p>
<p>Pretty Woman, don&#8217;t walk on by, Pretty Woman, don&#8217;t make me cry,<br />
Pretty Woman, don&#8217;t walk away, Hey, O.K.<br />
If that&#8217;s the way it must be, O.K., I guess I&#8217;ll go home now it&#8217;s late<br />
There&#8217;ll be tomorrow night, but wait!</p>
<p>What do I see<br />
Is she walking back to me?<br />
Yeah, she&#8217;s walking back to me!<br />
Oh, Pretty Woman.</p></blockquote>
</td>
<td>
<blockquote>
<h3>&#8220;Pretty Woman&#8221; -<br />
<cite>as Recorded by 2 Live Crew</cite></h3>
<p>Pretty Woman, walking down the street, Pretty Woman, girl you look so sweet,<br />
Pretty Woman, you bring me down to that knee, Pretty Woman, you make me wanna beg please,<br />
Oh, Pretty Woman</p>
<p>Big hairy woman, you need to shave that stuff, Big hairy woman, you know I bet it&#8217;s tough<br />
Big hairy woman, all that hair ain&#8217;t legit, &#8216;Cause you look like Cousin It<br />
Big hairy woman</p>
<p>Bald headed woman, girl your hair won&#8217;t grow, Bald headed woman, you got a teeny weeny afro<br />
Bald headed woman, you know your hair could look nice, Bald headed woman, first you got to roll it with rice<br />
Bald headed woman here, let me get this hunk of biz for ya, Ya know what I&#8217;m saying, you look better than Rice a Roni<br />
Oh, Bald headed woman</p>
<p>Big hairy woman, come on in, And don&#8217;t forget your bald headed friend<br />
Hey Pretty Woman, let the boys<br />
Jump in</p>
<p>Two timin&#8217; woman, girl you know it ain&#8217;t right, Two timin&#8217; woman, you&#8217;s out with my boy last night<br />
Two timin&#8217; woman, that takes a load off my mind, Two timin&#8217; woman, now I know the baby ain&#8217;t mine<br />
Oh, Two timin&#8217; woman<br />
Oh, Pretty Woman.</p></blockquote>
</td>
</tr>
</tbody>
</table>
<p style="text-align: center;"><object width="500" height="369" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/JJjuxDa9sWM?version=3&amp;hl=en_US&amp;rel=0" /><param name="allowfullscreen" value="true" /><embed width="500" height="369" type="application/x-shockwave-flash" src="http://www.youtube.com/v/JJjuxDa9sWM?version=3&amp;hl=en_US&amp;rel=0" allowFullScreen="true" allowscriptaccess="always" allowfullscreen="true" /></object></p>
<p style="text-align: left;">ADDENDUM: I am also embedding below the amicus brief filed by Google in Cariou v. Prince. It does a far better and more extensive job than I at explaining that a &#8220;transformative appropriation&#8221; need not at all be one that comments or criticizes the original:</p>
<p style="text-align: center;"><a style="margin: 12px auto 6px auto; font-family: Helvetica,Arial,Sans-serif; font-style: normal; font-variant: normal; font-weight: normal; font-size: 14px; line-height: normal; font-size-adjust: none; font-stretch: normal; -x-system-font: none; display: block; text-decoration: underline;" title="View Google Amicus Brief in Cariou v Prince on Scribd" href="http://www.scribd.com/doc/79592488/Google-Amicus-Brief-in-Cariou-v-Prince">Google Amicus Brief in Cariou v Prince</a><iframe id="doc_78708" src="http://www.scribd.com/embeds/79592488/content?start_page=1&amp;view_mode=list&amp;access_key=key-zrxamoosumv9z9xglii" frameborder="0" scrolling="no" width="500" height="707" data-auto-height="false" data-aspect-ratio="0.772727272727273"></iframe></p>
</div>
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			<wfw:commentRss>http://blogs.geniocity.com/friedman/2012/01/richard-princes-doesnt-have-to-describe-one-of-his-paintings-as-a-rhino-in-hot-pants-shouting-repent-repent-for-it-to-be-so/feed/</wfw:commentRss>
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		<title>Audacity: fundamental to the practice of art and of law</title>
		<link>http://blogs.geniocity.com/friedman/2011/05/audacity-fundamental-to-the-practice-of-art-and-of-law/</link>
		<comments>http://blogs.geniocity.com/friedman/2011/05/audacity-fundamental-to-the-practice-of-art-and-of-law/#comments</comments>
		<pubDate>Thu, 19 May 2011 15:40:55 +0000</pubDate>
		<dc:creator>pfriedman</dc:creator>
				<category><![CDATA[good lawyering]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[lawyers]]></category>
		<category><![CDATA[Legal education]]></category>
		<category><![CDATA[audacity]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[legal practice]]></category>

		<guid isPermaLink="false">http://blogs.geniocity.com/friedman/?p=3843</guid>
		<description><![CDATA[I tend more often on this blog to write about the impact of law on creative endeavors, but it has always been my intent to address as well the ways creativity informs the practice of law. In fact, the first major &#8220;breakthrough&#8221; moment in any good legal education is that one when the student realizes law is not what she thought it is &#8212; the learning of rules that she<a href="http://blogs.geniocity.com/friedman/2011/05/audacity-fundamental-to-the-practice-of-art-and-of-law/">&#160;<b>Read more</b></a>]]></description>
			<content:encoded><![CDATA[<p>I tend more often on this blog to write about the impact of law on creative endeavors, but <a href="http://blogs.geniocity.com/friedman/2008/08/" target="_blank">it has always been my intent</a> to address as well the ways creativity informs the practice of law.</p>
<p>In fact, the first major &#8220;breakthrough&#8221; moment in any good legal education is that one when the student realizes law is not what she thought it is &#8212; the learning of rules that she then applies to facts &#8212; but is instead that legal reasoning involves the enormously creative and imaginative ability to relate legal rules, earlier applications of those rules, and the myriad of other considerations that go into our conceptions of <em>justice</em>. As importantly, legal practice is also a matter of being able to communicate that complex reasoning, and the ability to communicate it well is inextricably intertwined with the ability to imagine it in the first place. <a href="http://peterbenfriedman.blogspot.com/2010/03/research-only-begins-with-information.html" target="_blank">Creativity and imagination, of course, are required to find the law as well. </a></p>
<p><a href="http://blogs.geniocity.com/friedman/2009/10/teaching-legal-imagination-harvard-dean-calls-for-it-i-am-grateful-but-a-lot-of-work-remains/" target="_blank">These are not controversial views.</a> They are central, however, to my fascination with the interplay between law and art.</p>
<p>One enormous component of genuinely creative work is audacity, which, in an article entitled <em>Audacity in Contemporary Art</em>, Diogenes March 1969 vol. 17 no. 65 1-19, Eduardo Gonzalez Lanuza defines very aptly in this way:</p>
<blockquote><p>Audacity is &#8220;an attitude which consists of ignoring what is expected of you and daring to do what no one else dares to do.&#8221;</p></blockquote>
<p>And yet most everyone believes law is authority that determines what is expected of you and requires you do what everyone else does.</p>
<p>So it is with enormous pleasure that <a href="http://www.marketwatch.com/story/google-legal-team-wins-award-for-audacity-2011-05-18?reflink=MW_news_stmp" target="_blank">I note that Corporate Counsel magazine has awarded Google its &#8220;Best Legal Department&#8221; award</a> because of, as the magazine&#8217;s editor explained, the group&#8217;s <em>audacity</em>:</p>
<blockquote><p>Past years’ winners were often defined by sedate virtues like superior systems and organization, but this year I’d have to say the key quality was audacity.</p></blockquote>
<p><a href="http://blogs.geniocity.com/friedman/2008/10/settlement-imminent-in-lawsuit-against-the-google-library-project/" target="_blank">I&#8217;ve long been a fan of Google</a> (though not an unqualified one), and there&#8217;s no doubt that its daring has been no small part of my admiration. I can think of few things I would want more as a lawyer than to represent Google in connection with the Google Library Project. So here&#8217;s to Google, and if anyone there in the legal department is reading this, I&#8217;d love to become your colleague.</p>
<p>Addendum: Speaking of Google&#8217;s audacity, not more than a few minutes after posting the above, I came across <a href="http://news.cnet.com/8301-31001_3-20063963-261.html" target="_blank">this</a>, via <a href="http://www.plagiarismtoday.com/" target="_blank">Plagiarism Today</a>:</p>
<blockquote><p>Google has signaled that the company is prepared to oppose the major film and music companies as well as Congress and the president of the United States on a controversial bill designed to thwart online piracy.</p>
<p>Google Chairman Eric Schmidt said today in London that the company is prepared to go on fighting the bill should it become law, according to published reports. U.K. publication <a href="http://www.guardian.co.uk/technology/2011/may/18/google-eric-schmidt-piracy" target="_blank">the Guardian</a> is reporting that in a discussion with reporters during a London business conference, Schmidt said: &#8220;If there is a law that requires DNS [domain name systems, the protocol that allows users to connect to Web sites], to do x, and it&#8217;s passed by both houses of Congress and signed by the president of the United States, and we disagree with it, then we would still fight it&#8230;If it&#8217;s a request, the answer is we wouldn&#8217;t do it; if it&#8217;s a discussion, we wouldn&#8217;t do it.&#8221;</p></blockquote>
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		<title>On the internet, they&#8217;ll find out you&#8217;re a dog if you bite.</title>
		<link>http://blogs.geniocity.com/friedman/2010/10/on-the-internet-theyll-find-out-youre-a-dog-if-you-bite/</link>
		<comments>http://blogs.geniocity.com/friedman/2010/10/on-the-internet-theyll-find-out-youre-a-dog-if-you-bite/#comments</comments>
		<pubDate>Thu, 21 Oct 2010 15:20:12 +0000</pubDate>
		<dc:creator>pfriedman</dc:creator>
				<category><![CDATA[Free Speech]]></category>
		<category><![CDATA[Law as a reflection of its society]]></category>
		<category><![CDATA[Legal News]]></category>
		<category><![CDATA[technology and law]]></category>
		<category><![CDATA[anonymity]]></category>
		<category><![CDATA[Bennet Kelley]]></category>
		<category><![CDATA[defamation]]></category>
		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://blogs.geniocity.com/friedman/2010/10/on-the-internet-theyll-find-out-youre-a-dog-if-you-bite/</guid>
		<description><![CDATA[I&#8217;ve made clear I consider anonymity on the internet a stance often abused and almost always one that detracts from the speaker&#8217;s credibility, but it also can be a legal problem when anonymous writers do real damage, without justification, to the targets of their words. As SignOn San Diego reports: A business consultant who wants to know who&#8217;s been anonymously disparaging and fixating on her online has gotten a court<a href="http://blogs.geniocity.com/friedman/2010/10/on-the-internet-theyll-find-out-youre-a-dog-if-you-bite/">&#160;<b>Read more</b></a>]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve made clear I consider <a href="http://blogs.geniocity.com/friedman/2010/07/anonymous-online-writing-bad-writing-that-wouldnt-see-the-light-of-day-if-the-writer-knew-readers-could-match-the-words-to-the-person/" target="_blank">anonymity on the internet a stance often abused</a> and almost always one that detracts from the speaker&#8217;s credibility, but it also can be a legal problem when anonymous writers do real damage, without justification, to the targets of their words. <a href="http://www.signonsandiego.com/news/2010/oct/20/court-to-google-tell-nyer-who-posted-about-her/" target="_blank">As SignOn San Diego reports:</a></p>
<blockquote><p>A business consultant who wants to know who&#8217;s been anonymously disparaging and fixating on her online has gotten a court to force Google to tell her.</p>
<p>As she joined a growing number of people who have persuaded courts to unmask troublesome cyber ciphers, Carla Franklin said Wednesday she hoped her case would help others combat similar problems.</p></blockquote>
<p>As <a href="http://www.hullmcguire.com/lawyers/bkelley.htm" target="_blank">Bennet Kelley</a> makes clear, you do have a right to speak anonymously, but that right doesn&#8217;t mean you have the right to use your words to harm someone without justification:</p>
<blockquote><p>&#8220;There&#8217;s a tension there &#8211; there&#8217;s a First Amendment right to be able to speak anonymously, but there&#8217;s no First Amendment right to violate the law,&#8221; said Bennet G. Kelley, a Santa Monica, Calif., attorney who specializes in Internet law.</p>
<p>&#8220;People think: &#8216;It&#8217;s the Internet. I can do whatever I want,&#8217;&#8221; he said, but &#8220;the law applies, online and offline.&#8221;</p></blockquote>
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		<title>Viacom&#8217;s schizophrenia over YouTube: the industry cries &#8220;serial killer!&#8221;</title>
		<link>http://blogs.geniocity.com/friedman/2010/06/viacoms-schizophrenia-over-youtube-the-industry-cries-serial-killer/</link>
		<comments>http://blogs.geniocity.com/friedman/2010/06/viacoms-schizophrenia-over-youtube-the-industry-cries-serial-killer/#comments</comments>
		<pubDate>Fri, 25 Jun 2010 21:09:30 +0000</pubDate>
		<dc:creator>pfriedman</dc:creator>
				<category><![CDATA[Art & Money]]></category>
		<category><![CDATA[copyright and fair use]]></category>
		<category><![CDATA[decision making]]></category>
		<category><![CDATA[Law as a reflection of its society]]></category>
		<category><![CDATA[legal madness]]></category>
		<category><![CDATA[Legal News]]></category>
		<category><![CDATA[DMCA]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Jack Valenti]]></category>
		<category><![CDATA[safe harbor]]></category>
		<category><![CDATA[takedown notices]]></category>
		<category><![CDATA[VCR]]></category>
		<category><![CDATA[Viacom]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://blogs.geniocity.com/friedman/?p=3387</guid>
		<description><![CDATA[Does YouTube threaten the entertainment industry? On the one hand, Viacom and others will scream that it threatens the very livelihood of those who produce our entertainment. On the other, Viacom and others use it effectively to promote their products. And would you really prefer a regime that required YouTube to approve the legitimacy of every video uploaded to it? Frankly, it simply wouldn&#8217;t exist if that were required. To<a href="http://blogs.geniocity.com/friedman/2010/06/viacoms-schizophrenia-over-youtube-the-industry-cries-serial-killer/">&#160;<b>Read more</b></a>]]></description>
			<content:encoded><![CDATA[<p>Does YouTube threaten the entertainment industry? On the one hand, Viacom and others will scream that it threatens the very livelihood of those who produce our entertainment. On the other, Viacom and others use it effectively to promote their products. And would you really prefer a regime that required YouTube to approve the legitimacy of every video uploaded to it? Frankly, it simply wouldn&#8217;t exist if that were required. To me <a href="http://whatisfairuse.blogspot.com/2008/05/viacoms-continuing-claims-against.html" target="_blank">it makes sense</a> that <a href="http://whatisfairuse.blogspot.com/2008/02/dmca-takedown-notices.html" target="_blank">if a copyright holder believes </a>his copyright is being infringed by an online video, he can have it removed upon request. And if the person who uploaded the video believes the request is mistaken, he can ask Google to review it and make its determination at that point whether it will allow it to remain.</p>
<p>Moreover, history teaches that you should view with extreme skepticism the cries of alarm from the entertainment industry. In doing so, you likely would be doing them a favor.</p>
<p><a href="http://blogs.geniocity.com/friedman/2010/06/judge-dismisses-viacoms-lawsuit-against-google-for-infringing-videos-uploaded-to-youtube/" target="_blank">As I wrote the other day in connection with the decision dismissing Viacom&#8217;s lawsuit against Google</a> alleging copyright infringement for the posting on YouTube of videos infringing Viacom&#8217;s copyrights, As I wrote above, the existing regime makes sense to me and, as I wrote in that recent post,  &#8221;[t]he decision is a straightforward application of <a href="http://www.copyright.gov/title17/92chap5.html#512" target="_blank">the DMCA’s “safe harbor” provision</a>, which insulates service providers from liability for activities by their users that infringe copyrights.&#8221; Viacom, of course, disagrees, <a href="http://www.viacom.com/news/Pages/newstext.aspx?RID=1441207" target="_blank">stating in its press release</a>:</p>
<blockquote><p>We believe that this ruling by the lower court is fundamentally flawed and contrary to the language of the Digital Millennium Copyright Act, the intent of Congress, and the views of the Supreme Court as expressed in its most recent decisions. We intend to seek to have these issues before the U.S. Court of Appeals for the Second Circuit as soon as possible.</p></blockquote>
<p>And those who represent the interests of large corporate copyright holders such as Viacom, like the <a href="http://www.wlf.org/default.asp" target="_blank">Washington Legal Foundation</a> (whose <a href="http://www.wlf.org/org/mission.asp" target="_blank">mission </a>is to &#8220;champion free market principles [and] limited and accountable government&#8221;) argue that the decision allows Google &#8220;to exploit the statute’s safe harbors by designing an entire business model based on improperly profiting from copyrighted content.&#8221; <a href="http://www.forbes.com/2010/06/24/google-viacom-youtube-lawsuit-opinions-contributors-ronald-a-cass.html" target="_blank">Ronald Cass writes in Forbes</a> that the decision is &#8220;broad enough to sink the protection copyright holders had enjoyed under the law.&#8221; <a href="http://thresq.hollywoodreporter.com/2010/06/directors-guild-slams-judge-for-viacomyoutube-decision.html" target="_blank">And the Directors Guild of America claims</a> its members&#8217; very livelihoods are at stake:</p>
<blockquote><p>We fear that the precedent established in this ruling, if not overturned by the appeals court, could result in a drastic rising tide of Internet theft that could decimate our members’ livelihoods, their pension and health plans, and their ability to continue creating the content that is beloved by people all over the world.</p></blockquote>
<p>Reading these dire warnings you might not realize that as the judge stated in his decision Google took down the offending videos the day after Viacom delivered a mass takedown notice identifying the ones it claimed a copyright in. Nor would you realize that <em><a href="http://tech.fortune.cnn.com/2010/06/25/youtube-wins-viacom-case-we-lose-entertainment/" target="_blank">Viacom recognized the value of YouTube to its business by employing people to post its videos to YouTube to promote its productions while at the same time other Viacom employees were adding those same videos to the list for the takedown notice</a></em><a href="http://tech.fortune.cnn.com/2010/06/25/youtube-wins-viacom-case-we-lose-entertainment/" target="_blank">:</a></p>
<blockquote><p>For years, Viacom continuously and secretly uploaded its content to YouTube, even while publicly complaining about its presence there. It hired no fewer than 18 different marketing agencies to upload its content to the site. It deliberately &#8220;roughed up&#8221; the videos to make them look stolen or leaked. It opened YouTube accounts using phony email addresses. It even sent employees to Kinko&#8217;s to upload clips from computers that couldn&#8217;t be traced to Viacom. And in an effort to promote its own shows, as a matter of company policy Viacom routinely left up clips from shows that had been uploaded to YouTube by ordinary users. Executives as high up as the president of Comedy Central and the head of MTV Networks felt &#8220;very strongly&#8221; that clips from shows like The Daily Show and The Colbert Report should remain on YouTube.</p></blockquote>
<blockquote><p>Viacom&#8217;s efforts to disguise its promotional use of YouTube worked so well that even its own employees could not keep track of everything it was posting or leaving up on the site. As a result, on countless occasions Viacom demanded the removal of clips that it had uploaded to YouTube, only to return later to sheepishly ask for their reinstatement. In fact, some of the very clips that Viacom is suing us over were actually uploaded by Viacom itself.</p></blockquote>
<p>Fear that directors will have their livelihoods decimated and that the decision sinks copyright protection is of course, nothing new for an entertainment industry that can profit enormously from new technologies they demonize, so Viacom&#8217;s schizophrenia is, perhaps, progress over Hollywood&#8217;s reaction to the VCR, which was 100% self-destructive. In 1982, <a href="http://en.wikipedia.org/wiki/Jack_Valenti" target="_blank">Jack Valenti</a>, in <a href="http://cryptome.org/hrcw-hear.htm" target="_blank">sworn testimony before Congress </a>, stated &#8220;that <em>the VCR is to the American film producer and the American public as t<a href="http://en.wikipedia.org/wiki/Boston_Strangler" target="_blank">he Boston Strangler</a> is to the woman home alone</em>.&#8221; But, a<a href="http://www.ce.org/Press/CEA_Pubs/941.asp" target="_blank">s Digital America explains</a>, Valenti was not merely crying wolf &#8212; he was describing the greatest benefit to the movie industry in the last 40 years as a serial killer:</p>
<blockquote><p>As the VCR became more important to the consuming public, the Hollywood establishment that fought it bowed to its inevitable benefits. In January 1984, the U.S. Supreme Court concluded 5-4 that VCRs were legal products and that home taping of copyrighted works fell under the &#8220;fair use&#8221; exception to copyright. While Congress passed the Audio Home Recording Act of 1992 (AHRA), legislative attempts to codify the Betamax decision and fair video recording rights are still pending before Congress. CEA (at that time known as the Consumer Electronics Group of the Electronic Industries Association), in cooperation with the Home Recording Rights Coalition, protected the legality of home recording and promoted the acceptance of the new technology.</p>
<p>Additionally Hollywood studios established home video divisions to reap the profits from a technology it once considered a threat. Blay&#8217;s idea sparked a retail revolution as hundreds of mom-and-pop video rental and sales stores popped up in every community in America. <em>In 1987, video rental income reached $5.25 billion for the year, surpassing movie theater ticket sales for the first time. Today, movie studios regularly make more money on a film from home video sales and rentals than from the theatrical box office.</em></p></blockquote>
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		<title>Judge Dismisses Viacom&#8217;s Lawsuit against Google for Infringing Videos Uploaded to YouTube.</title>
		<link>http://blogs.geniocity.com/friedman/2010/06/judge-dismisses-viacoms-lawsuit-against-google-for-infringing-videos-uploaded-to-youtube/</link>
		<comments>http://blogs.geniocity.com/friedman/2010/06/judge-dismisses-viacoms-lawsuit-against-google-for-infringing-videos-uploaded-to-youtube/#comments</comments>
		<pubDate>Wed, 23 Jun 2010 21:40:48 +0000</pubDate>
		<dc:creator>pfriedman</dc:creator>
				<category><![CDATA[Legal News]]></category>
		<category><![CDATA[copyright]]></category>
		<category><![CDATA[DMCA]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[takedown notices]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://blogs.geniocity.com/friedman/2010/06/judge-dismisses-viacoms-lawsuit-against-google-for-infringing-videos-uploaded-to-youtube/</guid>
		<description><![CDATA[Judge Louis L. Stanton of the United States District Court for the Southern District of New York has granted Google&#8217;s motion for summary judgment (opinion and order embedded below) and dismissed Viacom&#8217;s lawsuit that alleged that that Google was liable under the Digital Millennium Copyright Act (DMCA) for videos uploaded to YouTube that infringed Viacom’s copyrights because Google had “actual knowledge” and was “aware of facts and circumstances from which<a href="http://blogs.geniocity.com/friedman/2010/06/judge-dismisses-viacoms-lawsuit-against-google-for-infringing-videos-uploaded-to-youtube/">&#160;<b>Read more</b></a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://en.wikipedia.org/wiki/Louis_L._Stanton" target="_blank">Judge Louis L. Stanton </a>of the United States District Court for the Southern District of New York has granted Google&#8217;s motion for summary judgment (<a href="http://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en/us/press/pdf/msj_decision.pdf" target="_blank">o</a>pinion and order embedded below) and dismissed Viacom&#8217;s lawsuit that alleged that that Google was liable under the Digital Millennium Copyright Act (DMCA) for videos uploaded to YouTube that infringed Viacom’s copyrights because Google had “actual knowledge” and was “aware of facts and circumstances from which infringing activity [was] apparent” but failed to “act[] expeditiously to stop it, “received a financial  benefit directly attirubutable to the infringing activity” and “had the right and ability to control such activity” and did not engage in these infringements solely by providing “storage at the direction of the user” or any other Internet function specificied in the DMCA.”</p>
<p>The decision is a straightforward application of the DMCA&#8217;s &#8220;safe harbor&#8221; provision, which insulates service providers from liability for activities by their users that infringe copyrights. The judge acknowledged that Viacom was right about its central contention: Google was “not only aware of, but welcomed, copyright-infringing material being placed on their website.” (Opinion and Order at 6) Nonetheless, he also noted that Google designates an agent who, when he receives a takedown notice, &#8220;swiftly&#8221; removes infringing videos. (<em>Id.</em>)</p>
<p>The judge concluded that for Google to be liable under the DMCA Viacom would have to show more than that Google knew that infringing activity “in general” was occurring on YouTube because the DMCA does not require that degree of responsibility on service providers for the actions of its users:</p>
<blockquote><p>To let knowledge of a generalized practice of infringement in the industry, or of a proclivity of users to post infringing materials, impose responsibility on service providers to discover which of their users’ postings infringe a copyright would contravene the structure and operation of the DMCA.</p></blockquote>
<p>By insulating service providers from liability for infringements by their users, the Judge Stanton concluded, the DMCA makes perfect sense because it would be far too burdensome for the service provider to make individual judgments on each of its user’s activities to determine whether those activities were infringing:</p>
<blockquote><p>The infringing works . . . may be a small fraction of millions of works posted [on the service provider’s] platform, [and the service provider] cannot by inspection whether the use has been licensed by the owner, or whether its posting is a “fair use” of the material, or even whether its copyright owner or licensee objects to its posting. The DMCA is explicit: it shall not be construed to condition “safe harbor” protection on a “service provider monitoring its service or affirmatively seeking facts indicating infringing activity . . . .&#8221;  (citations omitted)</p></blockquote>
<p>Moreover, the fact Google took down over 100,000 videos within one business day in response to a single, mass take-down notice sent by Viacom was proof to Judge Stanton that the existing regime works perfectly well:</p>
<blockquote><p>Indeed, the present case shows that the DMCA notification regime works efficiently: when Viacom over a period ov months accumulated some 100,000 videos and then sent one mass take-down notice on February 2, 2007, by the next business day YouTube had removed virtually all of them.</p></blockquote>
<p><a style="margin: 12px auto 6px auto; font-family: Helvetica,Arial,Sans-serif; font-style: normal; font-variant: normal; font-weight: normal; font-size: 14px; line-height: normal; font-size-adjust: none; font-stretch: normal; -x-system-font: none; display: block; text-decoration: underline;" title="View Viacom v YouTube Summary Judgment on Scribd" href="http://www.scribd.com/doc/33467870/Viacom-v-YouTube-Summary-Judgment">Viacom v YouTube Summary Judgment</a> <object id="doc_616000593779549" style="outline: none;" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="100%" height="500" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="name" value="doc_616000593779549" /><param name="data" value="http://d1.scribdassets.com/ScribdViewer.swf" /><param name="wmode" value="opaque" /><param name="bgcolor" value="#ffffff" /><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="FlashVars" value="document_id=33467870&amp;access_key=key-tum680ijf39dtw3ci4i&amp;page=1&amp;viewMode=list" /><param name="src" value="http://d1.scribdassets.com/ScribdViewer.swf" /><param name="allowfullscreen" value="true" /><param name="flashvars" value="document_id=33467870&amp;access_key=key-tum680ijf39dtw3ci4i&amp;page=1&amp;viewMode=list" /><embed id="doc_616000593779549" style="outline: none;" type="application/x-shockwave-flash" width="100%" height="500" src="http://d1.scribdassets.com/ScribdViewer.swf" flashvars="document_id=33467870&amp;access_key=key-tum680ijf39dtw3ci4i&amp;page=1&amp;viewMode=list" allowscriptaccess="always" allowfullscreen="true" bgcolor="#ffffff" wmode="opaque" data="http://d1.scribdassets.com/ScribdViewer.swf" name="doc_616000593779549"></embed></object></p>
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