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	<title>Ruling Imagination: Law and Creativity &#187; trademark</title>
	<atom:link href="http://blogs.geniocity.com/friedman/category/trademark/feed/" rel="self" type="application/rss+xml" />
	<link>http://blogs.geniocity.com/friedman</link>
	<description>The ways law rules creative endeavors and the ways law itself is a creative endeavor</description>
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		<title>Can you be original if you do nothing but appropriate the work of others?</title>
		<link>http://blogs.geniocity.com/friedman/2011/03/can-you-be-original-if-you-do-nothing-but-appropriate-the-work-of-others/</link>
		<comments>http://blogs.geniocity.com/friedman/2011/03/can-you-be-original-if-you-do-nothing-but-appropriate-the-work-of-others/#comments</comments>
		<pubDate>Thu, 24 Mar 2011 14:12:01 +0000</pubDate>
		<dc:creator>pfriedman</dc:creator>
				<category><![CDATA[copyright]]></category>
		<category><![CDATA[copyright and fair use]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[originality]]></category>
		<category><![CDATA[technology and law]]></category>
		<category><![CDATA[trademark]]></category>
		<category><![CDATA[appropriation art]]></category>
		<category><![CDATA[Girl Talk]]></category>
		<category><![CDATA[Kutiman]]></category>
		<category><![CDATA[Mike Masnick]]></category>
		<category><![CDATA[sampling]]></category>
		<category><![CDATA[synthesizer]]></category>
		<category><![CDATA[Techdirt]]></category>

		<guid isPermaLink="false">http://blogs.geniocity.com/friedman/?p=3806</guid>
		<description><![CDATA[From Wikipedia: Ophir Kutiel (born 1982), professionally known as Kutiman, is a musician, composer, producer and animator from Israel. He is best known for creating the online music video project ThruYOU, an online music video project mixed entirely from samples of YouTube videos which has received more than 10 million views. Time Magazine named it one of the 50 Best Inventions of 2009. Here is This is What it Became, one cut<a href="http://blogs.geniocity.com/friedman/2011/03/can-you-be-original-if-you-do-nothing-but-appropriate-the-work-of-others/">&#160;<b>Read more</b></a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://en.wikipedia.org/wiki/Kutiman" target="_blank">From Wikipedia</a>: Ophir Kutiel (born 1982), professionally known as Kutiman, is a musician, composer, producer and animator from Israel. He is best known for creating the online music video project ThruYOU, an online music video project mixed entirely from samples of YouTube videos which has received more than 10 million views. <a href="http://www.time.com/time/specials/packages/article/0,28804,1934027_1934003_1933973,00.html">Time Magazine named it one of the 50 Best Inventions of 2009</a>.</p>
<p>Here is This is What it Became, one cut from ThruYOU:</p>
<p style="text-align: center;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="500" height="405" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/QAvS0pc9NIw?fs=1&amp;hl=en_US&amp;rel=0" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="500" height="405" src="http://www.youtube.com/v/QAvS0pc9NIw?fs=1&amp;hl=en_US&amp;rel=0" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><a href="http://www.techdirt.com/articles/20110323/02383113591/if-this-is-piracy-then-i-support-piracy.shtml">Mike Masnick of techdirt, writes yesterday</a>, in terms that a lawyer for <a href="http://blogs.geniocity.com/friedman/tag/girl-talk/" target="_blank">Gregg Gillis </a>would love:</p>
<blockquote><p>[T]o hear some people talk about these things, none of this is &#8220;creative.&#8221; It&#8217;s all just &#8220;copying.&#8221; In some cases it&#8217;s outright &#8220;piracy.&#8221; After all, Kutiman is using the works of others, and doing so entirely without permission. And yet, I have trouble seeing how anyone can legitimately claim that these songs are &#8220;piracy&#8221; in any real sense of the word. Kutiman is clearly a musician. That he uses a note played by someone else on a YouTube video, and then &#8220;plays&#8221; it himself, strikes me as no different than playing a keyboard that plays a recorded sounded, or even strumming a guitar. A musician is putting different sounds together to create music. Does it really make a huge difference if that music involves someone making a note from an instrument directly themselves&#8230; or by taking the note originally played by someone else and doing something creative and amazing with it?</p></blockquote>
<p>I think Masnick is right on in stating that the use of technology widely available only in the last several years to compose a work from pieces of other recorded work is &#8220;no different than playing a keyboard that plays a recorded sounded, or even strumming a guitar.&#8221; What many fail to recognize is that the music the likes of Kutiman, Gillis, DJ Earworm and a myriad of others are producing today is the result of new technology, not a new mindset. There are plenty of people out there who would tell you that rampant sampling is the consequence of a generation without respect for property rights. But I think people who say such things are missing the real point: ten years ago, it would have been very difficult for people like Gillis and Kutiman to compose the work they compose today. Twenty years ago it would have been impossible without efforts few but <a href="http://peterbenfriedman.blogspot.com/2011/02/precursors-of-todays-mashup-artists.html" target="_blank">the most dedicated</a> would resort to.</p>
<p>In short, we have new instruments today. That those instruments produce their sounds by means of reproducing pre-recorded sounds does not make them any less instruments than instruments that can produce only a limited number of notes.</p>
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		<title>What does overclaiming look like? Just watch Facebook.</title>
		<link>http://blogs.geniocity.com/friedman/2010/11/what-does-overclaiming-look-like-just-watch-facebook/</link>
		<comments>http://blogs.geniocity.com/friedman/2010/11/what-does-overclaiming-look-like-just-watch-facebook/#comments</comments>
		<pubDate>Fri, 26 Nov 2010 02:33:08 +0000</pubDate>
		<dc:creator>pfriedman</dc:creator>
				<category><![CDATA[Law as a reflection of its society]]></category>
		<category><![CDATA[legal madness]]></category>
		<category><![CDATA[trademark]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Lamebook]]></category>
		<category><![CDATA[overclaiming]]></category>
		<category><![CDATA[Placebook]]></category>
		<category><![CDATA[Teachbook]]></category>
		<category><![CDATA[TripTrace]]></category>

		<guid isPermaLink="false">http://blogs.geniocity.com/friedman/2010/11/what-does-overclaiming-look-like-just-watch-facebook/</guid>
		<description><![CDATA[We have a remarkable legal system, but its greatest defect by far is the influence sheer economic weight can have on the outcomes it produces. Back in October, I praised the lawyer for the site formerly known as Placebook for not easily being bullied, for stating straight out that Facebook&#8217;s cease-and-desist letter insisting that Placebook&#8217;s name would cause customer confusion with Facebook&#8217;s trademark very was &#8220;very predatory and not reasonable.’’<a href="http://blogs.geniocity.com/friedman/2010/11/what-does-overclaiming-look-like-just-watch-facebook/">&#160;<b>Read more</b></a>]]></description>
			<content:encoded><![CDATA[<p>We have a remarkable legal system, but its greatest defect by far is the influence sheer economic weight can have on the outcomes it produces.</p>
<p><a href="http://blogs.geniocity.com/friedman/2010/10/fighting-facebooks-overreaching/" target="_blank">Back in October, I praised the lawyer for the site formerly known as Placebook</a> for not easily being bullied, for stating straight out that Facebook&#8217;s cease-and-desist letter insisting that Placebook&#8217;s name would cause customer confusion with Facebook&#8217;s trademark very was &#8220;very predatory and not reasonable.’’ Of course, she also said that every company Facebook had asserted such a trademark infringement claim against &#8220;has rolled over and died, because no one has $6.9 billion to fight them.&#8221;</p>
<p>Sure enough, the client decided that the expense of fighting Facebook, even on a meritorious claim, wasn&#8217;t worth it. <a href="http://voices.washingtonpost.com/blog-post/2010/11/lamebook_and_facebook_battle_o.html" target="_blank">As Melissa Bell of the Washington Post reports</a>, Placebook cried uncle and is now calling itself <a href="http://techcrunch.com/2010/08/10/facebook-placebook/" target="_blank">TripTrace</a>. And now Facebook has taken &#8220;Teachbook, a teacher&#8217;s network, to court, for &#8216;rid[ing] on the coattails of the fame and enormous goodwill of the Facebook trademark.&#8217;&#8221;</p>
<p>The parody site Lamebook, however, has taken the fight straight to Facebook:</p>
<p>the parody site, Lamebook, however, a more direct course of action seemed the right tack. &#8220;The Austin-based Web site filed a complaint in Texas against Facebook, asserting its right to the name &#8216;Lamebook.&#8217;&#8221;</p>
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		<title>Fighting Facebook&#8217;s overreaching.</title>
		<link>http://blogs.geniocity.com/friedman/2010/10/fighting-facebooks-overreaching/</link>
		<comments>http://blogs.geniocity.com/friedman/2010/10/fighting-facebooks-overreaching/#comments</comments>
		<pubDate>Tue, 05 Oct 2010 15:05:44 +0000</pubDate>
		<dc:creator>pfriedman</dc:creator>
				<category><![CDATA[decision making]]></category>
		<category><![CDATA[Law as a reflection of its society]]></category>
		<category><![CDATA[Legal News]]></category>
		<category><![CDATA[trademark]]></category>
		<category><![CDATA[copyright overclaiming]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[overclaiming]]></category>
		<category><![CDATA[Placebook]]></category>

		<guid isPermaLink="false">http://blogs.geniocity.com/friedman/2010/10/fighting-facebooks-overreaching/</guid>
		<description><![CDATA[I&#8217;ve written plenty about copyright overclaiming and its pernicious tendency to stifle clearly legitimate appropriation of copyrighted works. As Richard Posner has written, the fear of litigating against rich copyright holders who place a premium on their fear of losing something of value leads to behavior based on law that isn’t at all what the law is supposed to be. Of course, the over zealous assertion of purported legal rights by<a href="http://blogs.geniocity.com/friedman/2010/10/fighting-facebooks-overreaching/">&#160;<b>Read more</b></a>]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve written plenty about <a href="ALBERT EINSTEIN:  &quot;If we knew what we were doing, it wouldn't be called 'research,' would it?&quot;" target="_blank">copyright overclaiming</a> and its pernicious <a href="http://blogs.geniocity.com/friedman/2010/07/legal-decisions-based-on-what-the-law-is-not-the-permission-culture-and-copyright-overclaiming/" target="_blank">tendency to stifle clearly legitimate appropriation</a> of copyrighted works. As <a href="http://lessig.org/blog/2004/08/fair_use_and_misuse.html" target="_blank">Richard Posner has written</a>, the fear of litigating against rich copyright holders who place a premium on their fear of losing something of value leads to behavior based on law that isn’t at all what the law is supposed to be.</p>
<p>Of course, the over zealous assertion of purported legal rights by wealthy litigants to cow the less wealthy is not the type of behavior limited to copyright. It comes arises in all legal fields. And, unsurprisingly, Facebook apparently is prone to the practice. <a href="http://www.boston.com/news/local/massachusetts/articles/2010/10/04/fight_is_one_for_the_books/?s_campaign=8315" target="_blank">As Boston.com reports</a>:</p>
<blockquote><p>Boston-based Where Inc. has developed an application that helps users find places they might like to visit. You can save it in something called a <a href="http://scobleizer.com/2010/06/13/exclusive-first-look-at-location-based-service-placebook/" target="_blank">Placebook</a>.</p>
<p>Just one small problem. The owners of Facebook have apparently decided that Placebook is in violation of its intellectual property rights. Facebook argues that companies like Placebook create confusion among consumers, thereby diluting the value of their unique brand. (Hyperlink added.)</p></blockquote>
<p>It seems to me a bit of a stretch to worry that someone would consider Placebook to be a product of Facebook. And while Facebook is a pretty brilliant name, it&#8217;s hardly original &#8212; filched as it was, after all, from the colloquial term that Harvard and many other colleges give to the photo directories they distribute to students. (At my undergraduate institution it was known as the &#8220;Pigbook.&#8221;)</p>
<p>But Facebook doesn&#8217;t have to worry too much about the legitimacy of its claim as long as it&#8217;s just legitimate enough to pass the giggle test and thereby scare potential defendants into giving up without a fight:</p>
<blockquote><p>In a cease-and-desist letter to Placebook’s lawyer a couple of weeks ago, Facebook’s lawyer wrote that, in the US alone, it has successfully intervened to prevent the registration of the trademarks Officebook, Flickbook, Geezerbook, Doctorbook, Lawyerbook, and my personal favorite, Redneckbook, which would have been a website for the hunting-and fishing crowd.</p></blockquote>
<p>Placebook, however, is not so easily bullied. Just as importantly, Placebook has a lawyer who recognizes bullying when she sees it:</p>
<blockquote><p>“I think Facebook is having an identity crisis and they are acting like predators,’’ said <a href="http://www.sandw.com/professionals-83.html" target="_blank">Kimberly B. Herman</a>, an attorney at Sullivan and Worcester who is representing Placebook. “It’s very predatory and not reasonable.’’</p>
<p>In previous cases, Facebook has gotten its way simply by firing off a threatening letter, according to Herman. That’s what happens when a company valued at nearly $7 billion unleashes its legal might against start-ups. “Every entity has rolled over and died, because no one has $6.9 billion to fight them,’’ Herman said. (Hyperlink added.)</p></blockquote>
<p>The writer of the Boston.com piece agrees with me in thinking that &#8220;consumers are smarter than Facebook gives them credit for and are not likely to get Placebook and Facebook confused.&#8221; Unfortunately, &#8220;a court may have to decide that — if, of course, Placebook doesn’t back down, as others have.&#8221; Here&#8217;s hoping Placebook has the resources to send Ms. Herman out to fight for them.</p>
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		<title>You can&#8217;t own facts &#8212; Tremé belongs to all of us.</title>
		<link>http://blogs.geniocity.com/friedman/2010/08/you-cant-own-facts-treme-belongs-to-all-of-us/</link>
		<comments>http://blogs.geniocity.com/friedman/2010/08/you-cant-own-facts-treme-belongs-to-all-of-us/#comments</comments>
		<pubDate>Tue, 03 Aug 2010 12:12:51 +0000</pubDate>
		<dc:creator>pfriedman</dc:creator>
				<category><![CDATA[copyright and fair use]]></category>
		<category><![CDATA[trademark]]></category>
		<category><![CDATA[facts]]></category>
		<category><![CDATA[New Orleans]]></category>
		<category><![CDATA[Ray Ward]]></category>
		<category><![CDATA[The Chicory]]></category>
		<category><![CDATA[Tremé]]></category>

		<guid isPermaLink="false">http://blogs.geniocity.com/friedman/2010/08/you-cant-own-facts-treme-belongs-to-all-of-us/</guid>
		<description><![CDATA[Tremé is a neighborhood in New Orleans. Treme is an HBO series about New Orleans residents rebuilding their lives after Hurricane Katrina. The Chicory opines correctly that the t-shirt pictured to the left does not infringe any rights anyone holds in the television series. There cannot be a copyright in a fact, so there can be no copyright in the name &#8220;Treme.&#8221; And while trademark is a distinctive sign or<a href="http://blogs.geniocity.com/friedman/2010/08/you-cant-own-facts-treme-belongs-to-all-of-us/">&#160;<b>Read more</b></a>]]></description>
			<content:encoded><![CDATA[<p><img style="margin: 5pt 10px 10px 5pt; float: left; cursor: pointer;" src="http://blogs.geniocity.com/friedman/wp-content/uploads/2010/08/treme.jpg" alt="" width="300" height="444" /><a href="http://en.wikipedia.org/wiki/Trem%C3%A9" target="_blank">Tremé</a> is a neighborhood in New Orleans. <a href="http://www.hbo.com/treme" target="_blank">Treme</a> is an HBO series about New Orleans residents rebuilding their lives after Hurricane Katrina. <a href="http://thechicory.com/blog/?p=1302" target="_blank">The Chicory</a> opines correctly that the t-shirt pictured to the left does not infringe any rights anyone holds in the television series. <a href="http://blogs.geniocity.com/friedman/2009/02/shepard-fairey-did-not-infringe-aps-copyright-because-ap-could-not-have-had-a-copyright-in-anything-shepard-fairey-used-in-his-obama-hope-poster/" target="_blank">There cannot be a copyright in a fact</a>, so there can be no copyright in the name &#8220;Treme.&#8221; And while trademark is a distinctive sign or symbol (a &#8220;mark&#8221;), the t-shirt bears no font or insignia distinctive to the television show. So get your Treme t-shirts and show your support for my friends in New Orleans.</p>
<p>Hat tip to <a href="http://raymondpward.typepad.com/" target="_blank">Ray Ward</a>.</p>
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		<title>The South Butt Answer to the North Face</title>
		<link>http://blogs.geniocity.com/friedman/2010/02/the-south-butt-answer-to-the-north-face/</link>
		<comments>http://blogs.geniocity.com/friedman/2010/02/the-south-butt-answer-to-the-north-face/#comments</comments>
		<pubDate>Thu, 04 Feb 2010 18:27:52 +0000</pubDate>
		<dc:creator>pfriedman</dc:creator>
				<category><![CDATA[creative lawyering]]></category>
		<category><![CDATA[Free Speech]]></category>
		<category><![CDATA[fun]]></category>
		<category><![CDATA[originality]]></category>
		<category><![CDATA[trademark]]></category>
		<category><![CDATA[North Face]]></category>
		<category><![CDATA[Parody]]></category>
		<category><![CDATA[South Butt]]></category>

		<guid isPermaLink="false">http://blogs.geniocity.com/friedman/?p=3070</guid>
		<description><![CDATA[For a brilliant combination of technical perfection, persuasion, and humor of a sort I&#8217;ve never before seen in an answer to a complaint, you&#8217;ve got to see the answer filed by South Butt to the complaint filed by North Face alleging that South Butt&#8217;s name and its slogan, &#8220;Never Stop Relaxing,&#8221; infringe North Face&#8217;s trademarks in its name and its own slogan, &#8220;Never Stop Exploring.&#8221; I will be forever grateful<a href="http://blogs.geniocity.com/friedman/2010/02/the-south-butt-answer-to-the-north-face/">&#160;<b>Read more</b></a>]]></description>
			<content:encoded><![CDATA[<p>For a brilliant combination of technical perfection, persuasion, and humor of a sort I&#8217;ve never before seen in an answer to a complaint, you&#8217;ve got to see the answer filed by South Butt to the complaint filed by North Face alleging that South Butt&#8217;s name and its slogan, &#8220;Never Stop Relaxing,&#8221; infringe North Face&#8217;s trademarks in its name and its own slogan, &#8220;Never Stop Exploring.&#8221; <a href="http://www.techdirt.com/articles/20100202/0325398008.shtml" target="_blank">I will be forever grateful to techdirt</a> for bringing this document to my attention.<br />
<a style="margin: 12px auto 6px auto; font-family: Helvetica,Arial,Sans-serif; font-style: normal; font-variant: normal; font-weight: normal; font-size: 14px; line-height: normal; font-size-adjust: none; font-stretch: normal; -x-system-font: none; display: block; text-decoration: underline;" title="View The South Butt Answer to the North Face on Scribd" href="http://www.scribd.com/doc/24815507/The-South-Butt-Answer-to-the-North-Face">The South Butt Answer to the North Face</a> <object id="doc_409303181475412" style="outline:none;" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="100%" height="600" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="name" value="doc_409303181475412" /><param name="wmode" value="opaque" /><param name="bgcolor" value="#ffffff" /><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="FlashVars" value="document_id=24815507&amp;access_key=key-wrfcmbdqcw12h3j1v6s&amp;page=1&amp;viewMode=list" /><param name="src" value="http://d1.scribdassets.com/ScribdViewer.swf" /><param name="flashvars" value="document_id=24815507&amp;access_key=key-wrfcmbdqcw12h3j1v6s&amp;page=1&amp;viewMode=list" /><param name="allowfullscreen" value="true" /><embed id="doc_409303181475412" style="outline:none;" type="application/x-shockwave-flash" width="100%" height="600" src="http://d1.scribdassets.com/ScribdViewer.swf" flashvars="document_id=24815507&amp;access_key=key-wrfcmbdqcw12h3j1v6s&amp;page=1&amp;viewMode=list" allowscriptaccess="always" allowfullscreen="true" bgcolor="#ffffff" wmode="opaque" name="doc_409303181475412"></embed></object></p>
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