Peter Friedman
Associate Professor, Legal Analysis & Writing
Case Western Reserve University School of Law
Ruling Imagination: Law and Creativity
The South Butt Answer to the North Face
For a brilliant combination of technical perfection, persuasion, and humor of a sort I’ve never before seen in an answer to a complaint, you’ve got to see the answer filed by South Butt to the complaint filed by North Face alleging that South Butt’s name and its slogan, “Never Stop Relaxing,” infringe North Face’s trademarks in its name and its own slogan, “Never Stop Exploring.” I will be
forever grateful to techdirt for bringing this document to my attention.
The South Butt Answer to the North Face
February 5th, 2010 at 11:08 pm
North Face’s counsel really needs to be very careful with their strategy and arguments so as not to directly insult their entire audience and customer base by asserting that they are likely be confused between Faces and their Butts…
If you are likely to be confused between Face and Butt, then VF should be ok with losing the revenue associated with your purchase…IMHO.