Ruling Imagination: Law and Creativity
Amazon, EULAs, and Orwell’s memory hole.
Can Amazon take back from y0ur Kindle a book you thought you’d purchased? Well, it did exactly that — Kindle owners who’d obtained ebooks of George Orwell’s 1984 and Animal Farm discovered last week that Amazon had simply deleted those books from their Kindles. No one seems to have known Amazon could do that — the fact the Kindle connects electronically to the internet has until now always been considered a reason the Kindle is better than competing ebook readers.
But did Amazon have the contractual right to do what it did?
The first thing to note is that you don’t “buy” ebooks from Amazon. As the Kindle’s End User License Agreement (“EULA”) states, you merely purchase a “license” to use the ebooks. The license is the right to use the ebooks under the terms of the EULA.
But does the EULA allow Amazon to unilaterally take back a book? I’m not so sure. I think likely Amazon is in breach. Nowhere in the agreement do I see any provision that gives Amazon the right to do what it did. Moroever, the EULA states that the license is one to keep a “permanent” copy of the text you are obtaining and to view, use, and display that text an “unlimited number of times”:
Upon your payment of the applicable fees set by Amazon, Amazon grants you the non-exclusive right to keep a permanent copy of the applicable Digital Content and to view, use, and display such Digital Content an unlimited number of times.
The fact Amazon refunded the price of the Orwell books would not excuse its breach. You can’t enter a contract and then unilaterally tell the other side to the deal you want to undo it.
So Amazon may indeed be in breach. But does it matter? First, it would be difficult to prove any damage over and above the “purchase” price, which Amazon has refunded. But there are two more important points. First, as I’ve written before about EULAs, anytime you enter one online you are probably agreeing that the agreement can be amended at any time without even any notice to you. Amazon may simply argue that its recall of the books was an amendment of the agreement.
Second, what are you going to do, sue? You can’t. The EULA requires any dispute arising under it to be arbitrated in Seatlle! Are you going to go to the trouble of hiring a lawyer in Seattle to start an arbitration proceeding so that you might be able to recover a few more bucks? Of course not.
Actions like these are why class actions exist — where a company engages in actions that cause small amounts of damage to many people, it’s not worth any individual’s time or money to pursue a remedy, and even if it were the remedy is so small that the company’s gains from the improper conduct are worth it. As Wikipedia explains:
[A] class action may overcome “the problem that small recoveries do not provide the incentive for any individual to bring a solo action prosecuting his or her rights.” Amchem Prods., Inc. v. Windsor, 521 U.S. 591, 617 (1997) (quoting Mace v. Van Ru Credit Corp., 109 F.3d 388, 344 (7th Cir. 1997)). “A class action solves this problem by aggregating the relatively paltry potential recoveries into something worth someone’s (usually an attorney’s) labor.” Amchem Prods., Inc., 521 U.S. at 617 (quoting Mace, 109 F.3d at 344). In other words, a class action ensures that a defendant who engages in widespread harm – but does so minimally against each individual plaintiff – must compensate those individuals for their injuries. For example, thousands of shareholders of a public company may have losses too small to justify separate lawsuits, but a class action can be brought efficiently on behalf of all shareholders. Perhaps even more important than compensation is that class treatment of claims may be the only way to impose the costs of wrongdoing on the wrongdoer, thus deterring future wrongdoing.
But you can’t bring a class action in arbitration. That’s why all these EULAs require arbitration — so that there’s no opportunity for a class action that would impose on the company the real damages it would be liable for to all the people it has wronged by its conduct.
Pretty clever, eh? Just remember, when you push for “tort reform,” you’re really looking to benefit wrongdoers, not to right the defects of a “broken” litigation system.
ADDENDUM: Maybe there is hope after all – in Harris v. Blockbuster, a federal district court in Texas ruling under Texas state law refused to enforce an arbitration provision precisely because the contract provided a unilateral right to amend. I’ve got to research this point more, but it seems on its face to be consistent with Texas law. I see reason, though, to think it wouldn’t be under the law of many states. The court says the agreement to arbitrate is “illusory” because it can be amended without notice. I would think that in most states the un-amended contract would be enforceable and terms that were added by amendment MIGHT be deemed illusory.
July 20th, 2009 at 11:01 am
Even if you are right with regard to the changing of the terms, you don’t treat the fact the Amazon deleted people annoations — notes, etc. — that weren’t copyrighted, but were clearly ‘owned’ by the users of the device.
Its unclear to me that the terms of the EULA cover these circumstances. I think a court would have to decide whether the actions taken by Amazon represent something outside the terms, just like a lease agreement does not stop a renter from suing a landlord.
July 20th, 2009 at 11:31 am
Stowe – I do think Amazon is in breach of the EULA, if only because of the provision that states that “Amazon grants you the non-exclusive right to keep a permanent copy of the applicable Digital Content and to view, use, and display such Digital Content an unlimited number of times . . . .”
You may be right that the deletion of annotations, bookmarks, notes, and highlights also is an infringement of copyright. But my point about the breach of contract would apply also to the copyright infringement — any individual’s remedy is so small (and requires arbitration), that Amazon, even though legally “wrong,” has no worries on that score.
Incidentally, the mere fact Amazon has access to those annotations, etc., is likely not a problem for Amazon (which, as I said above, does not mean Amazon has the right to delete them). The EULA also provides that “Annotations, bookmarks, notes, highlights, or similar markings you make in your Device are backed up through the Service. Information we receive is subject to the Amazon.com Privacy Notice.”
July 21st, 2009 at 9:32 pm
Peter, the Harris case in Texas was prefigured by a 9th Circuit decision to similar effect in 2007 — Douglas v. TalkAmerica. It also held that new terms of service posted unilaterally without other notice were unenforceable. It does not seem to have made that provision any less common, however — probably because a lawyer for the users never negotiates against the party that drafted the agreement.
July 22nd, 2009 at 5:19 pm
If you’d like an alternative perspective, you might look at my post on our Faculty Blog: The Kindle Fiasco?: http://uchicagolaw.typepad.com/faculty/2009/07/the-kindle-fiasco.html
July 22nd, 2009 at 7:44 pm
FYI: Disputing (http://www.karlbayer.com/blog/) is going to post a piece I wrote on the enforceability of mandatory arbitration clauses in consumer transactions where arbitration effectively robs the consumers of any feasible remedy as a result of arbitration’s preclusion of class actions. Needless to say, Tim’s pointer to Douglas v. Talk America was very helpful.
July 22nd, 2009 at 7:49 pm
The piece on Disputing (http://www.karlbayer.com/blog/) will appear on Monday, July 27.
July 27th, 2009 at 6:01 am
[...] includes a mandatory arbitration clause. Thus, for example, if you own a Kindle and want to sue Amazon for deleting George Orwell’s 1984 and Animal Farm from your electronic reading device, the Kindle’s End User License Agreement [...]