McElhaney on being a good writer and speaker: let the story pick the words. Glass: and then explain the point.

How do you do what I’ve been writing about — making your thinking clear by avoiding empty phrases that don’t address the really dire questions you face?  My former Case Western Reserve colleague Jim McElhaney, who’s literally written the book on Trial Practice, has excellent advice in a column entitled “Stop Sounding Like a Lawyer“: “The first step in becoming a good writer and speaker is to concentrate on the story. Let the story-not the legal theory-pick the words.”

McElhaney does a good job in the article of telling a story and conveying its significance.  Ira Glass (a college classmate –  I have crossed paths throughout my life with remarkably talented and accomplished people without many of those traits rubbing off on me) explains that both a compelling story and reflection upon the story’s significance are necessary to capture an audience’s attention: