January 16th, 2015
One key medium to consider in any kind of multimedia marketing is audio. Sound provides smoother presentation transitions and allows you to step back from the podium while a prerecorded message gets your point across.
Start recording. Audio recording involves two pieces of equipment: a sound board installed in your computer and an external microphone. Sound boards are to audio what capture boards are to video: Sound boards capture the analog audio signal and convert it to digital format. Unlike video, however, which plays back on your graphics card without special hardware, audio playback requires a sound board as well as speakers or headphones.
If you already own a qualified multimedia PC, then you have a sound board. (All Macintosh computers have built-in sound.) For simple …
December 2nd, 2014
Faith Echols no longer considers herself a tenderfoot when it comes to cellular phones, but she was not always so wise.
The ability to communicate plays a major role in her success as a real estate agent. “My cellular phone has helped me achieve and maintain my membership in the Million Dollar Club,” she says. Echols began her career more than seven years ago as a licensed real estate agent for her father’s agency. Today she works for Long and Foster, the biggest agency in the Virginia, Maryland, and Washington, D.C., area.
When she decided to purchase her first cellular phone, a bewildering array of choices confronted her. “I spent more than two months in intense deliberation,” she admits. “I visited a dozen stores and …
November 9th, 2014
Your service is great and your prices are low, but in this information-deluged society, your brochure still might end up on the junk mail heap. Make sure that doesn’t happen by putting your message on the right paper.
The Ends Justify the Means
The type of printer that you ultimately use dictates the kind of paper you’ll be printing on.
To compensate for the high temperatures reached during the printing process, lasers require special paper, one with an extremely smooth surface that accepts toner well to produce sharp output. Most paper manufacturers–including such well-known names as Hammermill, Laseredge, and Weyerhaeuser--sell smooth, sturdy white paper for laser printers. Mail-order companies like PaperDirect, queblo, Paper Access, Idea Art, and BeaverPrints specialize in laser stock in multiple colors, …
October 11th, 2014
From customer testimonials to product demos, nothing quite delivers the message like video. That’s why many companies – large and small – are turning to video to help sell their products or services. You can, too. You just need to assemble the tools and start shooting.
Get in gear. When it comes time to invest in some basic video equipment, the first place to start is with a camcorder for capturing the footage. Although most home units deliver acceptable quality, they generally lack key media features. Here are some features to look for if you’ve decided to buy a new camera.
Start with Hi-8 or S-VHS compatibility, which offers better quality than 8mm or VHS. Then consider optical image stabilization to steady camcorder motion, a …
September 3rd, 2014
With the proliferation of 24-hour television and radio news stations, industry-specific online news services, and speciality newspapers, magazines, and newsletters, you’d think that society’s need to know is being pretty well satisfied. Believe it or not, there are still plenty of specialized information voids that many large companies are either ill equipped or unable to fill. Here’s a look at how three enterprising information brokers collect top dollar for the data they disseminate.
Susan M. Detwiler, S.M. Detwiler & Associates Dewiler, 40, a health-care industry information broker, is in the right business at the right time. Health care is expected to be one of the hottest markets for entrepreneurial growth. The new regulations and pending policies are not only confusing to consumers but also to manufacturers, …
July 17th, 2013
People who suffer from panic disorder often do not feel like going out and hanging with people. In some cases, they just lay in bed and sit in front of TV. Social contacts are often harmed and the person finds difficult to leave the home. But the key for solving problems with panic lays in hanging with people and physical activity. If you do not know how to deal with panic attacks, try to be more physically active and talk with people about your problems sometimes.
You are probably scared to tell them, but if you have at least one friend you can talk to, then you are a happy person and you should use the chance to talk about your panic disorder. Also, if you …